Guerlain Digital & Marketing Coordinator

Guerlain, a distinguished name in the luxury perfumes and cosmetics sector, is part of a prestigious conglomerate renowned for its commitment to excellence and innovation. As an employer, Guerlain offers a dynamic environment where creativity and luxury converge, providing employees with opportunities to contribute to the brand's storied legacy while fostering professional growth.

1. Execute and maintain the Direct-to-Consumer (DTC) vision and strategy in alignment with the brand's digital strategy and business targets.
2. Plan, execute, monitor, and close projects in collaboration with internal and external stakeholders.
3. Collaborate with departments such as marketing, sales, PR, finance, customer service, and IT to ensure consistent digital development.
4. Contribute to the development of CRM strategy, expanding the brand’s database and ensuring high-quality reach for DTC.
5. Create and translate marketing content for DTC and e-retail platforms.
6. Deliver required reporting and presentations.
7. Establish and implement specific marketing trade and event plans, including public relations.
8. Prepare presentations and reviews with retailers, monitoring progress and results.
9. Support the Marketing Manager in creating and implementing omnichannel experiences and 360-degree campaigns.
10. Prepare regular reports and analyses of brand activations, monitoring competitors and recommending development plans.
11. Propose projects to enhance market share and visibility within the distribution network.
12. Optimize costs for planned marketing activities.
13. Coordinate with brand partners, agencies, influencers, and journalists.

1. Minimum of 3 years of experience in digital marketing or a related field.

1. Strong motivation and passion for high-end quality execution.
2. Focus on results and effectiveness.
3. Creativity, imagination, and energy.
4. Organizational skills and ability to work with tight deadlines.
5. Excellent communication and relationship-building abilities.
6. Problem-solving and innovative thinking.
7. Ability to manage multiple projects simultaneously.
8. Experience in e-retail and/or e-commerce.
9. In-depth knowledge of visual e-merchandising, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
10. Proficiency in creating, editing, and uploading product photography and descriptions to e-commerce platforms.
11. Strong understanding of current online marketing concepts, strategies, and best practices.
12. Fluency in Hungarian and English, with excellent written communication and presentation skills.

Minimum 3 years of experience in digital marketing or a related field.

Guerlain offers a hybrid working model, allowing flexibility between remote and in-office work, fostering a balanced professional environment.

Guerlain is committed to cultivating a workplace culture that values creativity, collaboration, and continuous learning. Employees are encouraged to bring their unique perspectives and ideas, contributing to the brand's innovative spirit and luxurious image.