Guerlain CRM & Clienteling Coordinator

Guerlain, a distinguished name in the luxury beauty sector, is renowned for its exquisite perfumes and cosmetics. As part of a prestigious conglomerate, Guerlain offers a dynamic and innovative work environment, fostering creativity and excellence. The brand is committed to delivering unparalleled luxury experiences, making it an esteemed employer in the industry.

1. Support the CRM & Clienteling Manager and Intern in executing the CRM & Clienteling Communications Calendar and initiatives.
2. Coordinate the end-to-end delivery of CRM & Clienteling communications, including Email, SMS, Clienteling App BeeGold, and Direct Mail, ensuring timely execution.
3. Develop bespoke CRM & Clienteling communications by collaborating with internal teams to gather necessary elements and manage workflow for timely delivery.
4. Maintain and update email creative using the Dartagnan email creative tool.
5. Execute direct mail campaigns by partnering with printing agencies and preparing associated gifting materials.
6. Provide logistical support for clienteling campaigns, including managing stock and coordinating gift preparation and delivery.
7. Collaborate with UK Sales and CRM teams to develop bespoke communications for retail partners.
8. Assist with database management tasks and data acquisition initiatives.
9. Oversee weekly loyalty gift orders and supervise loyalty programme stock inventory.
10. Assist with regular reporting to monitor resource allocation and campaign impact.
11. Produce performance reports on CRM & Clienteling campaigns using Google Analytics and CRM BI.

1. Minimum 2 years of experience in a CRM or similar role within luxury goods or FMCG.
2. Bachelor’s degree or equivalent in Business Studies.

1. Proficiency in CRM campaign tools and digital platforms such as Dartagnan and Adobe Campaign.
2. Client-centric mindset with experience in CRM, customer services, or retail.
3. Excellent written and verbal communication skills.
4. Strong organisational skills and attention to detail.
5. Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
6. Aptitude for analysis and reporting, with experience in Google Analytics and PowerBI.
7. Ability to work autonomously and manage operational tasks.

Minimum 2 years of experience in CRM or a similar role within the luxury goods or FMCG sector.

Bachelor’s degree or equivalent in Business Studies.

Guerlain offers a hybrid working model, fostering a flexible work environment. Employees are provided with opportunities for professional growth and development within a leading luxury brand.

Guerlain prides itself on a culture of innovation and excellence, where creativity is encouraged and valued. The company fosters a collaborative environment, promoting teamwork across various departments to achieve shared goals. As part of a global luxury group, Guerlain offers a dynamic workplace with a focus on delivering exceptional client experiences.