Guerlain CRM & Clienteling Coordinator

London • UK

Monday, June 2, 2025

Guerlain, a distinguished name in the luxury beauty sector, is part of a prestigious conglomerate renowned for its commitment to excellence and innovation in perfumes and cosmetics. As an employer, Guerlain offers a dynamic and enriching environment where creativity and luxury converge, providing employees with opportunities to contribute to the brand's legacy of elegance and sophistication.

1. Support the CRM & Clienteling Manager and Intern in executing the CRM & Clienteling Communications Calendar and initiatives.
2. Coordinate end-to-end CRM & Clienteling communications, ensuring timely execution by overseeing briefing, creative adaptation, proofing, targeting, and deployment.
3. Develop bespoke CRM & Clienteling communications by executing pre-defined campaign plans and collaborating with internal teams.
4. Maintain and update email creative using the Dartagnan tool.
5. Execute direct mail campaigns, partnering with printing agencies and preparing gifting materials.
6. Provide logistical support for clienteling campaigns, including stock management and gift preparation.
7. Collaborate with UK Sales and CRM teams to develop bespoke communications for retail partners.
8. Assist with database management tasks and data acquisition initiatives.
9. Oversee weekly loyalty gift orders and supervise loyalty programme stock inventory.
10. Assist with regular reporting to provide visibility of resource allocation and monitor campaign impact.
11. Produce performance reports on CRM & Clienteling campaigns using Google Analytics, CRM BI, and data extracts.

1. Minimum 2 years of experience in CRM or a similar role within the luxury goods or FMCG retail industry.
2. Bachelor’s degree or equivalent in Business Studies.

1. Proficiency in CRM campaign tools and digital platforms such as Dartagnan.
2. Client-centric mindset with experience in CRM, customer services, or retail.
3. Excellent written and verbal communication skills.
4. Aptitude for analysis and reporting, with experience in Google Analytics and PowerBI.
5. Strong organizational skills and autonomy.
6. Attention to detail and proactive adaptability.
7. Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

Minimum 2 years of experience in CRM or a similar role in luxury goods or FMCG retail industry.

Bachelor’s degree or equivalent in Business Studies.

Guerlain offers a hybrid working model, fostering a balanced work-life environment, and provides opportunities for professional growth within a prestigious luxury brand.

Guerlain's workplace culture is characterized by a commitment to luxury, innovation, and excellence. The brand fosters a collaborative environment where creativity and passion for beauty are highly valued, encouraging employees to contribute to its storied legacy.