Galeries Lafayette CRM Expert

Galeries Lafayette is a prestigious name in the luxury retail sector, renowned for its innovative approach to fashion, beauty, home, jewelry, and food. As part of a family-owned group, it offers a vibrant and dynamic work environment that encourages creativity and engagement. The company is committed to sustainability and inclusivity, with a strong focus on diversity and equality, making it a leading employer in the industry.

1. Design, develop, and optimize CRM campaigns using Salesforce Marketing Cloud and Data Cloud.
2. Implement multichannel PULL journeys related to prospecting, purchasing, retention, and re-engagement.
3. Customize PUSH communications for events, commercial operations, and local trade.
4. Define and conduct A/B testing on targeting, content, and channels for continuous performance optimization.
5. Collaborate with various departments to construct 360° CRM campaigns integrating the website and social media.
6. Identify CRM team constraints and recommend necessary adaptations to CRM teams and IT department.
7. Ensure the relevance of journeys and dynamic personalization of PUSH and PULL communication content.

1. Minimum of 3 years of significant experience in a similar role.

1. Proficiency in Salesforce Marketing Cloud and Data Cloud.
2. Experience in client segmentation, campaign configuration, and journey orchestration.
3. Ability to code and customize solutions using AMPScript and SQL.
4. Technological adeptness and enthusiasm for innovation.
5. Strong team engagement and motivational skills.
6. Client-oriented with the ability to build trustful relationships and provide personalized experiences.

At least 3 years of significant experience in a similar CRM role.

Fixed annual gross salary between €55,000 and €65,000, paid over 13 months.

Employee discount on purchases, 80% coverage of transportation costs, personalized onboarding support, and dynamic career development opportunities.

Galeries Lafayette fosters a supportive and inclusive workplace culture, emphasizing sustainability and diversity. The company prides itself on being a progressive employer, with a strong commitment to gender equality and support for employees with disabilities. It encourages innovation and creativity, providing a platform for employees to thrive and contribute to a more sustainable future.