Celine Global Clienteling Project Manager

Celine, a distinguished French couture and leather goods house, operates under the prestigious LVMH group. As a rapidly expanding brand, Celine aspires to solidify its status as a global icon in luxury fashion. The brand seeks individuals who are not only passionate and enthusiastic but also possess the agility to excel in a dynamic and demanding environment.

1. Co-design and implement comprehensive clienteling strategies for One-To-One campaigns and automated tasks, aligned with business goals.
2. Propose strategic action plans to bolster business objectives.
3. Coordinate with the 360 team to design action plans for brand key moments.
4. Define and communicate the strategic plan for clienteling campaigns with internal teams, including local CRM, 360, Image, and Merchandising.
5. Support and monitor regional teams in localizing clienteling action plans across various markets (EME, CN, RGC, JP, US, SEAO).
6. Develop tools and methods to optimize the One-To-One campaign creation process.
7. Identify improvements to enhance activation quality, focusing on personalization, recommendation, targeting, and clienteling tool functionalities.
8. Identify value-added use cases to enhance clienteling execution in boutiques.
9. Develop long-term content to share best practices.
10. Define specific action plans for key flagship stores in collaboration with local teams.
11. Collaborate with training teams to create specific formats and materials.
12. Support training initiatives to instill a clienteling mindset and elevate client interactions.
13. Assist in defining KPIs and objectives for tracking.
14. Analyze and report on local campaign performance by region/market.
15. Share analysis, guidelines, best practices, and recommendations for improvement.
16. Develop and distribute clienteling KPI reports to all teams (HQ, Region).

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Proven experience in Clienteling/CRM within the retail sector.
3. Experience in the luxury industry is essential.

1. Vision for clienteling culture and client experience.
2. Analytical and synthesis skills.
3. Rigor, autonomy, and proactivity.
4. Strong organizational and time management skills.
5. Excellent communication, interpersonal, and relationship-building skills.

Minimum of 5 years of experience in Clienteling/CRM in retail, with familiarity in systems such as Salesforce, Clienteling Application, and PBI.

Bachelor's degree in Marketing, Business Administration, or a related field.

Competitive benefits package including opportunities for professional development and growth within a leading luxury brand.

Celine fosters a culture of excellence and innovation, encouraging employees to thrive in a collaborative and fast-paced environment. As part of the LVMH group, the brand offers a unique opportunity to be part of a global luxury leader, where creativity and passion are at the forefront of its operations.