Zenith Marketing Specialist

Zenith, a distinguished name in the luxury watch industry, is renowned for its commitment to elegance and exclusivity. As part of the esteemed Watches & Jewellery division, Zenith operates under the umbrella of a prestigious conglomerate, ensuring a legacy of excellence and innovation. The brand offers a dynamic and inspiring environment for professionals seeking to contribute to its storied heritage.

1. Develop and implement a public relations strategy aligned with Zenith's marketing objectives and brand identity.
2. Craft compelling messaging for various platforms to enhance brand recognition and loyalty.
3. Conduct market research to stay ahead of industry trends and adjust communication tactics accordingly.
4. Evaluate the effectiveness of communication strategies through regular analysis and reporting, making data-driven adjustments as needed.
5. Establish and maintain strong relationships with key media, journalists, influencers, and opinion leaders in the luxury fashion sector.
6. Coordinate press releases, media kits, and exclusive interviews that accurately reflect the Zenith vision.
7. Organize press events, product launches, and other campaign events to maximize exposure and maintain top brand awareness.
8. Monitor media coverage regularly to ensure consistency in public perception and address any discrepancies proactively.
9. Implement digital owned media strategies, including content creation and posting on platforms such as LINE, Facebook, and Instagram.
10. Conduct thorough market research and analysis to gather insights into consumer behavior and emerging trends within the luxury watch and fashion sector.
11. Prepare reports that encapsulate findings, outcomes, and recommendations to inform future PR and marketing initiatives.
12. Oversee vendor management, including negotiation of contracts and meticulous handling of expenses to assure quality partnerships.
13. Administer the marketing budget meticulously, coordinating entry and payment processes with the Finance department.
14. Facilitate Zenith E-Learning programs for boutique and wholesale partner staff, compiling monthly progress reports on engagement and completion rates.

1. University degree with a major in Marketing, Economy, or Business.
2. Hands-on experience in PR Communications.
3. Experience managing luxury goods or other retail categories.
4. Work experience with wholesalers.
5. Studies or professional experience abroad preferred.
6. Business level proficiency in English (TOEIC 850+ preferred).
7. Business level proficiency in Japanese.

1. Strong presentation and communication skills to engage key stakeholders.
2. Commercial awareness and market interest.
3. Ability to manage ambiguous situations, plan budgets, prioritize tasks, and meet deadlines.
4. Creative mindset with a strong interest in Watch, Fashion, Art, Sports, Music, and Jewelry.
5. Leadership skills to lead a team.
6. Proficiency in digital analytic tools, Microsoft software, and Google Analytics.
7. International exposure and flexibility.
8. Highly motivated and self-starter.
9. Attention to self-appearance to represent the Zenith brand.

Minimum of 3 years of relevant experience.

University degree in Marketing, Economy, or Business.

Zenith offers a hybrid working mode, allowing for a balance between professional and personal life, fostering a dynamic and flexible work environment.

Zenith fosters a culture of innovation and excellence, encouraging a progressive and creative mindset. The workplace is characterized by a commitment to luxury and sophistication, with a focus on fostering talent and encouraging professional growth.