Yves Saint Laurent Social Media Engagement Intern

Paris • France

Wednesday, February 12, 2025

Yves Saint Laurent, a distinguished name in the luxury fashion industry, was established in 1961 and pioneered the concept of luxury prêt-à-porter with its iconic 'Rive Gauche' collection in 1966. This innovation marked a significant transformation in the fashion world, blending high fashion with accessibility. Since 1999, Yves Saint Laurent has been a part of the Kering Group, a global leader in luxury goods. Under the creative leadership of Anthony Vaccarello since 2016, the brand continues to redefine the boundaries of luxury fashion.

1. Assist in the creation and scheduling of social media content across multiple platforms, ensuring alignment with strategic objectives in collaboration with regional teams in Greater China, Japan, Korea, and Thailand.
2. Prepare presentations and recommendations for social media and SCRM projects.
3. Collaborate with the image, marketing, production, VIP, and media teams to ensure smooth project execution and timely task delivery.
4. Monitor industry trends, emerging technologies, and best practices in social media.
5. Provide weekly updates on industry trends and conduct competitive analysis to inform strategy and creative development.
6. Track audience sentiment and feedback to gauge perceptions towards the brand or campaigns.
7. Generate bi-weekly reports on social media performance and provide insights for improvement.
8. Conduct competitive analysis to benchmark social media performance against industry peers.

1. Higher education degree (Baccalaureate + 5 years) with a specialization in Digital Marketing.
2. Proven experience in social media management within the APAC region.

1. Strong organizational, writing, and analytical skills.
2. Autonomous, proactive, and dynamic with excellent team integration abilities.
3. Creative with the ability to develop proposals and synthesize information.
4. Ability to manage priorities and adapt to planning constraints.
5. Proficiency in Tableau, FIGMA, and Microsoft Office Suite preferred.
6. Strong communication skills in English and another popular language, both written and oral.

Proven experience in social media management, particularly within the APAC region, is required.

Higher education degree (Baccalaureate + 5 years) with a specialization in Digital Marketing.

Opportunities for professional growth within a leading luxury fashion brand, exposure to international markets, and collaboration with a dynamic team.

Yves Saint Laurent fosters a culture of innovation and creativity, encouraging employees to push the boundaries of luxury fashion. As part of the Kering Group, the brand offers a collaborative and dynamic work environment that values diversity and inclusion, promoting a spirit of freedom and modernity.