Yves Saint Laurent

Social Media Engagement Intern

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called 'Rive Gauche', synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

1. Assist with daily tasks, including creation and scheduling of social media content across multiple platforms with regional teams in Greater China, Japan, Korea, and Thailand.
2. Ensure global and regional alignment with strategic objectives and budget follow-up.
3. Assist with preparation of presentations and recommendations for social media and SCRM projects.
4. Collaborate with image, marketing, production, VIP, and media teams to ensure smooth project execution and timely delivery of tasks.
5. Stay updated on the latest trends, technologies, and best practices in social media.
6. Provide weekly updates to the team on industry trends, emerging technologies, and best practices.
7. Support pitches by conducting competitive analysis and secondary research to inform strategy and creative development.
8. Track sentiment and feedback to gauge audience perceptions and sentiment towards the brand or campaigns.
9. Generate bi-weekly reports on social media performance across various platforms worldwide.
10. Provide insights and proposals based on identified needs to improve social media performance.
11. Conduct competitive analysis to benchmark the brand's social media performance against industry peers and identify opportunities for differentiation.

1. Higher education (Baccalaureate + 5 years) with a specialization in Digital Marketing
2. Proven experience with social media management in APAC

1. Organized, with strong writing and analytical skills
2. Naturally autonomous, proactive, and dynamic
3. Creative, with a strong ability to develop proposals and synthesize information
4. Able to manage priorities and adapt to planning constraints
5. Proficient with the use of Tableau, FIGMA, and the Microsoft package
6. Strong communicator able to express yourself with ease in English and another popular language (written and oral)

Proven experience with social media management in APAC.

Higher education (Baccalaureate + 5 years) with a specialization in Digital Marketing.

Located in Paris, the company is part of the Kering Group, known for its innovative and modern approach to luxury fashion.