Yves Saint Laurent Social Media Engagement Intern

Paris • France

Monday, January 6, 2025

Yves Saint Laurent, a distinguished name in the luxury fashion industry, was established in 1961 and is renowned for pioneering the luxury prêt-à-porter movement with its iconic 'Rive Gauche' collection in 1966. As part of the Kering Group since 1999, the brand continues to redefine fashion under the creative leadership of Anthony Vaccarello, maintaining its esteemed position at the pinnacle of luxury fashion.

1. Assist with the creation and scheduling of social media content across multiple platforms, ensuring alignment with global and regional strategic objectives.
2. Collaborate with regional teams in Greater China, Japan, Korea, and Thailand for content strategy management and budget follow-up.
3. Prepare presentations and recommendations for social media and SCRM projects.
4. Work closely with image, marketing, production, VIP, and media teams to ensure smooth project execution.
5. Stay informed on the latest trends, technologies, and best practices in social media.
6. Provide weekly updates on industry trends and emerging technologies.
7. Support pitches through competitive analysis and secondary research.
8. Track audience sentiment and feedback to gauge perceptions towards the brand.
9. Generate bi-weekly reports on social media performance and provide insights for improvement.
10. Conduct competitive analysis to benchmark brand performance and identify differentiation opportunities.

1. Higher education degree (Baccalaureate + 5 years) specializing in Digital Marketing.
2. Proven experience in social media management within the APAC region.

1. Strong organizational, writing, and analytical skills.
2. Autonomous, proactive, and dynamic team player.
3. Creative with the ability to develop proposals and synthesize information.
4. Proficient in managing priorities and adapting to planning constraints.
5. Proficiency in Tableau, FIGMA, and Microsoft Office Suite.
6. Excellent communication skills in English and another major language.

Experience in social media management, particularly in the APAC region, is required.

Higher education degree (Baccalaureate + 5 years) specializing in Digital Marketing.

Opportunity to work with a leading luxury fashion brand and gain valuable industry experience.

Yves Saint Laurent fosters an innovative and dynamic workplace culture, encouraging creativity and collaboration. As part of the Kering Group, the brand emphasizes sustainability and inclusivity, offering a supportive environment for professional growth.