Yves Saint Laurent Digital Content Assistant Intern

Paris • France

Thursday, October 16, 2025

Saint Laurent, a distinguished name in luxury fashion, was founded in 1961 and revolutionized the industry with the launch of the 'Rive Gauche' line in 1966, symbolizing youth and freedom. Acquired by Kering's luxury division in 1999, the brand continues to thrive under the creative direction of Anthony Vaccarello since 2016. Saint Laurent's offerings encompass women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear, maintaining its prestigious position in the luxury sector.

1. Assist the Digital Content Team with artistic project pushes and new editorial feature launches on YSL.COM and YSL.CN.
2. Collaborate with front-end, marketing, retail, and Image teams to ensure brand image and artistic directives are upheld across the website.
3. Contribute to online pushes for fashion shows, homepage updates, special projects, and new collection launches.
4. Monitor and manage digital assets in collaboration with the Image team.
5. Coordinate with the Chinese local team for launch preparations.
6. Work closely with marketing and communication teams for planning updates.
7. Configure tools such as CMS, DAM, video provider, and other commercial partners.
8. Monitor campaign launches on YSL.COM.
9. Manage the store locator on YSL.COM and YSL.CN based on regional and retail department requests.
10. Participate in functional testing and UX/UI (UATs) of editorial front-end developments.
11. Report and manage bugs using a ticketing system, follow up with the technical team, and verify bug resolution.
12. Conduct daily website checks to ensure a flawless online client experience.
13. Conduct training sessions on Analytics tools and develop digital analyses to support website performance management.
14. Perform benchmarks to identify best practices and market trends.

1. Minimum Bac+4 higher education.
2. Fluent in English.
3. Interest in the digital industry and technological innovation.
4. Strong knowledge of HTML and JSON is a plus.
5. Detail-oriented, rigorous, organized, and dynamic.
6. Experience in UATs and understanding of the e-commerce and digital environment.
7. Good analytical communication skills both orally and in writing.

1. Digital content management
2. Front-end collaboration
3. Campaign monitoring
4. Bug management
5. Analytical skills
6. Training and development
7. Benchmarking

Ideally, candidates should have prior experience in UATs and a solid understanding of the e-commerce and digital environment.

Minimum Bac+4 higher education.

Saint Laurent is committed to fostering a diverse workforce and offers an inclusive environment where talent can thrive.

Saint Laurent, as part of Kering, values diversity in all its forms and believes it enriches the workplace. The company encourages individual and collective talent expression and adaptability in a changing world.