Yves Saint Laurent Communication Executive

Taipei • Taiwan

Friday, March 14, 2025

Saint Laurent, a distinguished name under the Kering Group, is renowned for its pioneering role in luxury prêt-à-porter since 1961. With its acquisition by Kering in 1999, the brand continues to thrive under the creative leadership of Anthony Vaccarello, offering a wide array of luxury fashion items. Kering, a global luxury group, is committed to nurturing talent and fostering diversity, creating an inclusive and dynamic work environment.

1. Assist in planning, organizing, and implementing Marketing and PR activities to enhance brand image and product awareness in alignment with corporate strategies.
2. Plan, implement, and manage public relations, influencer, and celebrity strategies.
3. Transmit the brand's values and reinforce the company's strengths against market competition.
4. Monitor post-event results, evaluate campaign effectiveness, and share best practices.
5. Liaise with agencies for project and event execution.
6. Manage sample and showroom logistics.
7. Compile PR and communications reports.
8. Support all press-related correspondence and coordination.
9. Coordinate with regional markets and headquarters for editorial shooting.
10. Measure and produce reports on each PR campaign.
11. Utilize various channels to optimize campaign reach and success.
12. Build and maintain relationships with journalists, influencers, and celebrities.
13. Stay updated with PR and industry trends and best practices.
14. Assist in ad hoc projects as assigned.

1. Degree holder or equivalent in marketing, communication, or related disciplines.
2. Minimum 3 years of proven experience in the field of Public Relations, with established relationships with media, influencers, and celebrity management.

1. Detail-oriented and well-organized.
2. Ability to work in a fast-paced environment and under pressure.
3. Strong communication and interpersonal skills.
4. Proficient in computer skills and multimedia applications including Microsoft Office and Adobe Photoshop.
5. Excellent command of written and spoken English and Chinese.

A minimum of 3 years of proven experience in Public Relations, with strong media, influencer, and celebrity management connections.

Degree in marketing, communication, or related field.

Saint Laurent offers a stimulating and fulfilling workplace environment with opportunities for learning, growth, and internal mobility. The company is committed to diversity and provides equal opportunities for all employees.

Saint Laurent, as part of the Kering Group, promotes a culture of leadership and talent development. The company values diversity in all its forms, fostering an inclusive environment where employees can express their talents and adapt to a changing world.