Van Cleef & Arpels Regional Senior Marketing Executive — High Jewellery

Van Cleef & Arpels is a Parisian maison specialising in haute joaillerie and high-end timepieces, renowned for artisanal craftsmanship, poetic creativity and refined client service. The house is part of a leading luxury group and operates a global retail network, combining artistic heritage with international market expertise.

1. Define and implement the regional marketing strategy for High Jewellery in Greater China and Hong Kong, aligned with global brand directives.
2. Plan and execute product launches, seasonal campaigns and capsule activations for flagship collections, ensuring premium presentation across channels.
3. Conceptualise and manage high‑touch client events, private viewings and VIP experiences in flagship boutiques and partner venues.
4. Coordinate localised digital, PR and social content with HQ teams and external agencies to maximise regional relevancy and reach.
5. Collaborate closely with retail, clienteling and CRM teams to convert marketing activity into acquisition, retention and high-value sales.
6. Manage marketing budgets, procurement of creative services, and vendor relationships while tracking spend versus ROI.
7. Ensure brand consistency across visual merchandising, in-store communications and all customer-facing materials.
8. Monitor market trends, competitor activity and campaign KPIs; produce regular performance reports and strategic recommendations.

1. Proven experience in luxury marketing, preferably within high jewellery, haute couture or luxury watches.
2. Strong understanding of Greater China market dynamics and client behaviour, with ability to localise global campaigns.
3. Demonstrated ability to lead cross-functional projects and manage external agencies and suppliers.
4. Excellent stakeholder management skills with experience liaising between regional teams and HQ.
5. High level of professionalism, discretion and sensitivity when managing VIP clientele and confidential projects.

1. Luxury brand positioning and storytelling
2. Campaign planning and execution
3. Event and VIP experience management
4. PR and media relations
5. Retail activation and visual merchandising alignment
6. Budget management and ROI analysis
7. Cross‑functional stakeholder coordination
8. KPI tracking and performance reporting

Typically 6+ years in luxury marketing with at least 3 years focused on high-jewellery, watches or equivalent luxury categories; demonstrable experience executing regional campaigns and managing high-level client events in Greater China or APAC.

Bachelor’s degree in Marketing, Communications, Business or a related discipline; postgraduate qualification in luxury brand management or marketing preferred.

The maison values artisanal excellence, creativity and discretion, fostering a workplace where heritage and innovation coexist. Teams operate with strong collaboration between ateliers, creative and commercial functions to deliver meticulous client experiences and uphold the house’s artistic standards.