Tapestry Director of Search

New York • USA

Monday, October 6, 2025

Tapestry, a leading house of modern luxury lifestyle brands, is renowned for its commitment to innovation and craftsmanship. As part of a global conglomerate, Tapestry offers a dynamic work environment where creativity and collaboration are at the forefront. The company is dedicated to fostering an inclusive culture that values diversity and encourages professional growth.

1. Lead the development and execution of comprehensive SEO and AEO strategies to enhance online visibility and drive traffic.
2. Collaborate with cross-functional teams, including merchandising and marketing, to align search strategies with business objectives.
3. Analyze and report on search performance metrics, providing insights and recommendations for optimization.
4. Stay abreast of industry trends and algorithm updates to ensure strategies remain cutting-edge.
5. Manage and mentor a team of search specialists, fostering a culture of continuous learning and improvement.

1. Proven track record in leading SEO and AEO initiatives within the retail or luxury sector.
2. Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
3. Excellent leadership and team management abilities.
4. In-depth understanding of search engine algorithms and ranking factors.

1. Expertise in SEO and AEO techniques and tools.
2. Proficiency in data analysis and performance tracking.
3. Strong communication and collaboration skills.
4. Ability to manage multiple projects and prioritize effectively.

A minimum of 8-10 years of experience in SEO, AEO, or related fields, with at least 3 years in a leadership role.

Bachelor's degree in Marketing, Business, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Tapestry prides itself on a culture of innovation and inclusivity, where employees are encouraged to bring their full selves to work. The company values diversity and fosters an environment where creativity and collaboration thrive.