TAG Heuer Vice President of Sales - LATAM

Coral Gables • USA

Thursday, July 31, 2025

TAG Heuer, a distinguished name in the luxury watch industry, is part of the prestigious LVMH group, renowned for its commitment to excellence and innovation. As an employer, TAG Heuer offers a dynamic and inclusive environment that fosters professional growth and values diversity. The brand is celebrated for its avant-garde spirit and dedication to precision, making it a coveted workplace for those passionate about luxury and craftsmanship.

1. Develop and implement strategic sales plans aligned with corporate objectives to drive revenue growth and enhance brand equity across LATAM, Caribbean, Cruise Ships, and Travel Retail Americas.
2. Optimize pricing, inventory, and demand forecasting using data-driven insights.
3. Lead a multi-channel sales strategy encompassing retail, wholesale, e-commerce, and direct-to-consumer models.
4. Ensure a seamless luxury customer journey across all touchpoints, enhancing clienteling efforts and VIP relationship management.
5. Effectively manage both direct and functional teams within a matrix organization to drive alignment and efficiency.
6. Identify new revenue opportunities through geographic expansion and strategic partnerships, while analyzing market trends and competitor strategies.
7. Act as a brand ambassador, cultivating relationships with high-net-worth clients and key industry stakeholders.
8. Oversee sales forecasting, budgeting, and performance tracking to ensure profitability and operational efficiency.

1. Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
2. Minimum 10 years of experience in sales leadership within the luxury industry.
3. Proven track record in multi-channel sales, with global or regional sales leadership experience.
4. Strong experience in matrixed organizations with direct and functional reporting structures.
5. Fluency in multiple languages relevant to key luxury markets is a plus.

1. Strategic planning and business development skills.
2. Analytical skills to assess competitive positioning and market trends.
3. Excellent communication and presentation skills.
4. Ability to travel frequently within the region.

Minimum 10 years of sales leadership experience in the luxury industry, with a proven track record in multi-channel sales and regional or global leadership roles.

Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

TAG Heuer offers a comprehensive benefits package, including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k with automatic employee contribution, and employee assistance programs.

TAG Heuer fosters a culture of innovation and inclusivity, valuing diversity and providing equal employment opportunities. The brand is committed to creating an environment where employees can thrive and contribute to its legacy of excellence.