TAG Heuer Vice President of Marketing

New York • USA

Friday, November 14, 2025

TAG Heuer, a distinguished name in the luxury watch industry, is part of the prestigious LVMH Group, a global leader in luxury goods. As an employer, TAG Heuer is committed to innovation, excellence, and the cultivation of a dynamic and inclusive workplace. The brand is renowned for its avant-garde spirit and dedication to precision, making it an exciting and rewarding place to build a career.

1. Collaborate with Headquarters to localize and adapt global strategies for the Americas territory, ensuring optimal fit for individual markets, regions, and channels.
2. Develop comprehensive three-year strategic plans, outlining robust growth initiatives and innovative roadmaps.
3. Orchestrate integrated, cross-functional plans for product and marketing launches, collaborating with internal stakeholders and external partners.
4. Implement highly effective omnichannel strategies across all customer touchpoints, including CRM, Media, and Retail, with clear measurement frameworks.
5. Craft elevated and revenue-driving go-to-market strategies for all commercial channels, including Retail, Franchise, Wholesale, and E-commerce.
6. Activate global partnerships and curate unique luxury experiences and client journeys, consistently reinforcing the TAG Heuer brand identity.
7. Direct the development of powerful Media campaigns to achieve diverse marketing funnel objectives.
8. Execute a robust PR and talent strategy to sustain and enhance TAG Heuer's brand visibility and share of voice.
9. Support the expansion of TAG Heuer's retail footprint and presence while strategically optimizing Capital Expenditure (CAPEX).
10. Establish and monitor key performance indicators (KPIs) to meticulously track the effectiveness and impact of all initiatives.
11. Utilize client and market insights to identify and capitalize on new opportunities and strategic partnerships.
12. Manage the brand marketing budget, ensuring effective resource allocation and maximizing return on investment on all marketing campaigns.
13. Lead, mentor, and foster the growth of a high-performing team of 12 members across 5 verticals and 3 office locations.
14. Cultivate and maintain strong, productive relationships with both internal and external stakeholders.

1. Bachelor's Degree in Marketing, Communications, or an equivalent combination of education and experience. A Master's degree or MBA with a concentration in Marketing or Digital is highly advantageous.
2. Minimum of 10 years of progressive experience in brand and/or product marketing, with a strong preference for luxury sector expertise.
3. Demonstrated understanding of the Americas region and its diverse cultural nuances.
4. Proven leadership experience, including the successful development and mentorship of mid-sized teams.

1. Strong analytical capabilities with a track record of leveraging consumer research and comprehensive data analysis.
2. Superior interpersonal, communication, presentation, and written skills.
3. Expertise in simultaneously overseeing multiple marketing campaigns and product launch go-to-market strategies.
4. Proficiency in collaborating with cross-functional teams across various geographies and time zones.
5. Robust attention to detail and significant experience in strategic planning and execution of experiential marketing initiatives.
6. Spanish speaking/fluency is a strong asset.

Minimum of 10 years of progressive experience in brand and/or product marketing, with a preference for luxury sector expertise.

Bachelor's Degree in Marketing, Communications, or an equivalent combination of education and experience. A Master's degree or MBA is highly advantageous.

TAG Heuer offers a competitive benefits package, including health insurance, retirement plans, and opportunities for professional development and career advancement.

TAG Heuer fosters a culture of innovation, precision, and excellence, encouraging creativity and collaboration among its employees. The company values diversity and inclusion, creating a dynamic and supportive work environment that inspires its teams to achieve their best.