TAG Heuer Vice President of Marketing, Americas

New York • USA

Friday, November 14, 2025

TAG Heuer, a distinguished name in the luxury watch industry, is part of the LVMH Group, a global leader in luxury goods. The brand is renowned for its avant-garde design and innovative spirit, offering a dynamic and challenging environment for professionals seeking to make a significant impact in the luxury sector.

1. Collaborate with Headquarters to localize and adapt global strategies for the Americas territory, ensuring optimal fit for individual markets, regions, and channels.
2. Develop comprehensive three-year strategic plans, outlining robust growth initiatives and innovative roadmaps.
3. Orchestrate integrated, cross-functional plans for product and marketing launches, collaborating with internal stakeholders and external partners.
4. Implement highly effective omnichannel strategies across all customer touchpoints, including CRM, Media, and Retail, with clear measurement frameworks.
5. Craft elevated and revenue-driving go-to-market strategies for all commercial channels, including Retail, Franchise, Wholesale, and E-commerce.
6. Activate global partnerships and curate unique luxury experiences and client journeys, consistently reinforcing the TAG Heuer brand identity.
7. Direct the development of powerful Media campaigns to achieve diverse marketing funnel objectives.
8. Execute a robust PR and talent strategy to sustain and enhance TAG Heuer's brand visibility.
9. Support the expansion of TAG Heuer's retail footprint while strategically optimizing Capital Expenditure (CAPEX).
10. Establish and monitor key performance indicators (KPIs) to track the effectiveness and impact of all initiatives.
11. Utilize client and market insights to identify and capitalize on new opportunities and strategic partnerships.
12. Manage the brand marketing budget, ensuring effective resource allocation and maximizing return on investment.
13. Lead, mentor, and foster the growth of a high-performing team across multiple locations.
14. Cultivate and maintain strong, productive relationships with both internal and external stakeholders.

1. Minimum of 10 years of progressive experience in brand and/or product marketing, with a strong preference for luxury sector expertise.
2. Bachelor's Degree in Marketing, Communications, or an equivalent combination of education and experience is required. A Master's degree or MBA with a concentration in Marketing or Digital is highly advantageous.
3. Spanish speaking/fluency is a strong asset.

1. Demonstrated understanding of the Americas region and its diverse cultural nuances.
2. Proven ability to forge and nurture robust partnerships with global and cross-functional teams.
3. Expertise in overseeing multiple marketing campaigns and product launch go-to-market strategies.
4. Strong analytical capabilities with a track record of leveraging consumer research and comprehensive data analysis.
5. Superior interpersonal, communication, presentation, and written skills.
6. Proven leadership experience, including the successful development and mentorship of mid-sized teams.
7. Robust attention to detail and significant experience in strategic planning and execution of experiential marketing initiatives.

Minimum of 10 years of progressive experience in brand and/or product marketing, preferably within the luxury sector.

Bachelor's Degree in Marketing, Communications, or an equivalent combination of education and experience. A Master's degree or MBA is highly advantageous.

The role offers a hybrid working mode, providing flexibility and a balance between remote and office work.

TAG Heuer fosters a culture of innovation and excellence, encouraging employees to push the boundaries of creativity and performance. The company values diversity and collaboration, creating an inclusive environment where every team member can thrive.