TAG Heuer Retail Director

Seoul • South Korea

Monday, October 27, 2025

TAG Heuer, a prestigious brand within the Watches & Jewellery division, is renowned for its avant-garde approach to luxury timepieces. As part of the illustrious LVMH Group, TAG Heuer benefits from the conglomerate's global influence and commitment to excellence, innovation, and craftsmanship. The brand is dedicated to pushing boundaries and setting new standards in the luxury watch industry.

1. Lead initiatives to redefine TAG Heuer's positioning and customer experience in Korea.
2. Develop and implement innovative retail strategies that challenge traditional luxury norms.
3. Collaborate with the General Manager to ensure a unified vision across transformation efforts.
4. Build and execute a retail strategy aligned with global objectives and local ambitions.
5. Identify and develop new business opportunities, including boutique openings and strategic partnerships.
6. Achieve ambitious sales targets and ensure boutique profitability and KPI success.
7. Maintain best-in-class operational standards across all boutiques.
8. Champion exceptional client experiences, reflecting TAG Heuer's spirit of innovation and luxury.
9. Direct CRM strategies to enhance customer loyalty, personalization, and retention.
10. Mentor teams by spending time in the field and modeling excellence.
11. Build high-performing teams that collaborate and grow together.
12. Foster a culture of accountability, recognition, and continuous improvement.
13. Contribute to strategic decisions and long-term direction as a key member of the executive committee.
14. Establish organizational foundations, including structure, processes, and ways of working.
15. Embed LVMH culture and values into every aspect of the business.

1. Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
2. 12+ years of progressive retail leadership experience in luxury goods, ideally watches or jewelry.
3. Proven ability to deliver transformation and commercial results in complex retail environments.
4. Fluency in English (spoken and written).
5. Willingness to travel as required.

1. Hands-on, action-oriented leadership style.
2. Strong financial and analytical acumen.
3. Expertise in CRM, customer experience, and visual merchandising.
4. Experience in organizational development and culture building, preferably within luxury or LVMH environments.

Minimum of 12 years in progressive retail leadership roles within the luxury goods sector, with a focus on watches or jewelry.

Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

Competitive benefits package including health insurance, retirement plans, and exclusive employee discounts.

TAG Heuer fosters a dynamic and innovative workplace culture, deeply rooted in the values of LVMH. The company encourages a spirit of collaboration, excellence, and continuous improvement, ensuring that every team member is empowered to contribute to the brand's legacy of luxury and innovation.