TAG Heuer PR & Influence Officer

TAG Heuer, part of the prestigious LVMH Group, is renowned for its avant-garde approach to watchmaking since 1860. The brand embodies a culture of innovation and a pioneering spirit, attracting bold and self-assured individuals who are connected to the future. As a member of the LVMH family, TAG Heuer benefits from the conglomerate's global reach and resources, offering a dynamic and entrepreneurial work environment.

1. Define, plan, and implement the brand communication strategy to enhance brand image and visibility across all channels, both offline and online.
2. Adapt and execute communication campaigns for product launches, core collection animations, and brand projects.
3. Create and distribute localized press releases tailored to key brand moments.
4. Negotiate and secure visibility in major media outlets, including editorial features and exclusives.
5. Cultivate and maintain strong relationships with journalists.
6. Prepare weekly and monthly brand reports, media evaluations, and other required business reports.
7. Collaborate with the marketing team to develop media coverage that aligns with business objectives.
8. Engage with ambassadors and influencers to build a brand community and manage partnerships.
9. Monitor ambassador and influencer coverage to maintain brand image and ensure ROI.
10. Organize and manage guest lists and schedules for international and local PR events.

1. Master’s degree in Marketing or Communication
2. Minimum of 5 years' experience in a PR role

1. Resourcefulness and flexibility
2. Problem-solving abilities
3. Relationship-building skills
4. Detail-oriented with a strategic focus
5. Strong understanding of communication and influence landscape
6. Excellent written and verbal communication skills
7. Fluency in French and English

A minimum of 5 years in a public relations function, preferably with experience in the watchmaking industry and an interest in automotive.

Master’s degree in Marketing or Communication

As part of the LVMH Group, employees enjoy a range of benefits including professional development opportunities, a collaborative work environment, and access to exclusive brand events.

TAG Heuer fosters a culture of innovation and forward-thinking, encouraging employees to embrace challenges and think outside the box. The work environment is entrepreneurial, with a strong emphasis on teamwork and collaboration, reflecting the brand's avant-garde philosophy.