TAG Heuer Media Manager

Eysins • Switzerland

Wednesday, January 29, 2025

TAG Heuer, a distinguished name in the world of horology since 1860, is renowned for its avant-garde approach, precision, and bold style that have significantly influenced the global watch industry. As part of the prestigious LVMH group, TAG Heuer operates with the dynamism of a start-up, fostering an open and fast-paced environment. With a presence in over 15 countries and a workforce exceeding 2,000, the brand continues to innovate, maintaining its legacy of excellence and entrepreneurial spirit.

1. Define and implement media strategies aligned with TAG Heuer's global marketing objectives.
2. Develop and manage comprehensive media briefs, guidelines, and creative adaptations across various platforms, including digital.
3. Analyze media campaign performance, generate detailed reports, and utilize data metrics for continuous improvement.
4. Establish and implement brand naming conventions across all functions and channels.
5. Coordinate asset orchestration with partners, including calendar monitoring and asset distribution.
6. Ensure proper deployment of landing pages and localization with regional markets.
7. Collaborate with internal teams such as Content, Brand, and E-commerce, as well as external partners like agencies and publishers.
8. Conduct competitive analysis, stay informed on media sector trends, and manage the media budget to optimize ROI.

1. Master's degree in Marketing, Communications, or Digital fields.
2. Fluency in English; proficiency in French is advantageous.
3. Minimum 3 years of experience in media campaign development, execution, and implementation.

1. Strong project management and organizational skills.
2. Excellent presentation abilities.
3. Analytical mindset with problem-solving skills.
4. Advanced knowledge of analytics and social media tools (e.g., Google Analytics, FBM, Emplify, IAS).
5. Ability to collaborate with cross-functional teams.
6. Creative and innovative thinking.
7. Passion for the watch industry, new technologies, and motorsport.

A minimum of 3 years of experience in developing, executing, and implementing media campaigns, with a background in social media or media agency work considered a plus.

Master's degree in Marketing, Communications, or Digital.

The position offers a hybrid working mode, allowing for a flexible work-life balance.

TAG Heuer embodies a culture of innovation and creativity, where the entrepreneurial spirit thrives. The company values teamwork and inclusivity, fostering an environment where diverse ideas are encouraged and collaboration is key. Employees are passionate about the brand's heritage and its forward-thinking approach, making it an exciting place to work for those who are driven by excellence and innovation.