TAG Heuer Media Manager

Eysins Switzerland

Wednesday, December 18, 2024

Since 1860, TAG Heuer has been a leader in the watch industry, known for its avant-garde style, precision, and innovation. With a global presence and a dynamic, entrepreneurial spirit, TAG Heuer operates like a 160-year-old start-up, fostering a fast-paced and open environment.

1. Define and implement media strategies aligned with TAG Heuer's global marketing strategy
2. Develop and manage media briefs, guidelines, and creative adaptations for various media
3. Analyze media campaign performance, produce detailed reports, and leverage data metrics for continuous improvement
4. Structure and implement brand naming conventions across all functions and channels
5. Orchestrate assets with partners, including monitoring the calendar and sending assets
6. Coordinate the deployment of landing pages and local languages with local markets
7. Collaborate with internal teams and external partners
8. Conduct competitive analysis, stay updated on media sector trends, and manage the media budget to optimize ROI

1. Master’s degree in Marketing, Communications, or Digital
2. Fluent in written and spoken English; French is appreciated

1. Experience in online and offline media campaigns development, execution, and implementation
2. Ability to collaborate with internal and external cross-functional groups
3. Strong project management skills
4. Excellent presentation and organizational skills
5. Analytical mindset with problem-solving skills
6. Advanced knowledge of analytics and social media tools (e.g., Google Analytics, FBM, Emplify, IAS)
7. Curious, creative, and out-of-the-box thinker
8. Highly motivated with a can-do attitude
9. Passionate about communications and audience engagement
10. Great team player

Minimum 3 years

Master’s degree in Marketing, Communications, or Digital

TAG Heuer offers a dynamic and inclusive workplace culture with a focus on innovation and team spirit. The company is located in Eysins, Switzerland, and operates in a hybrid working mode.