TAG Heuer Media Manager

Eysins • Switzerland

Wednesday, December 18, 2024

TAG Heuer, a distinguished name in the luxury watch industry since 1860, is renowned for its avant-garde innovation and precision. As a part of the esteemed LVMH group, TAG Heuer operates with a dynamic and entrepreneurial spirit akin to a start-up, despite its rich heritage. With a global presence encompassing over 15 subsidiaries and five sites in Switzerland, TAG Heuer offers a fast-paced and open work environment that fosters creativity and collaboration.

1. Define and implement media strategies aligned with TAG Heuer's global marketing strategy.
2. Develop and manage media briefs, guidelines, and creative adaptations for various media, including digital.
3. Analyze media campaign performance, produce detailed reports, and leverage data metrics for continuous improvement.
4. Structure and implement brand naming conventions across all functions and channels.
5. Orchestrate assets with partners, monitoring the calendar and ensuring timely delivery of assets.
6. Coordinate the deployment of landing pages and local languages with local markets.
7. Collaborate with internal teams such as Content, Brand, and E-commerce, as well as external partners like agencies and publishers.
8. Conduct competitive analysis, stay updated on media sector trends, and manage the media budget to optimize ROI.

1. Master’s degree in Marketing, Communications, or Digital fields.
2. Fluent in written and spoken English; proficiency in French is appreciated.
3. Minimum 3 years of experience in media campaign development, execution, and implementation.

1. Strong project management skills.
2. Excellent presentation and organizational skills.
3. Ability to collaborate with internal and external cross-functional groups.
4. Analytical mindset with problem-solving skills.
5. Advanced knowledge of analytics and social media tools such as Google Analytics, FBM, Emplify, IAS.
6. Curiosity, creativity, and an out-of-the-box thinking approach.

Minimum of 3 years in media campaign development, execution, and implementation.

Master’s degree in Marketing, Communications, or Digital fields.

Hybrid working mode, offering a blend of remote and on-site work.

TAG Heuer fosters a culture of innovation and collaboration, embracing an entrepreneurial spirit within a supportive team environment. The company values creativity and inclusivity, encouraging employees to engage with diverse audiences and stay ahead of industry trends.