TAG Heuer Marketing & E‑Commerce Director

TAG Heuer is a Swiss luxury watchmaker celebrated for its avant‑garde design, technical innovation and sporty, progressive brand attitude. The maison operates within the LVMH Group and benefits from the conglomerate's resources, international footprint and commitment to creative excellence and professional development.

1. Develop and deliver the UK & Ireland marketing strategy aligned with global brand objectives, translating global programs into local initiatives.
2. Own the annual brand plan and marketing budget; monitor spend and report on ROI and effectiveness across channels.
3. Lead day‑to‑day management of marketing, events, PR, digital and trade marketing teams to ensure flawless execution of the annual plan.
4. Plan and activate high‑profile sponsorships and partnerships (e.g. motorsport, F1, cultural events) with integrated 360° marketing programs.
5. Define and implement UK media strategy with agency partners; oversee media planning, buying and performance measurement.
6. Oversee PR strategy and manage external PR agency to maximise earned media and brand reputation.
7. Drive retail and trade marketing initiatives, partner co‑op programs and ensure consistency of brand representation across POS and retailer materials.
8. Lead e‑commerce strategy for the UK market: product merchandising, content publishing, channel optimisation and commercial performance.
9. Implement and manage digital marketing campaigns, CRM activation and e‑marketing content to grow online sales and customer lifetime value.
10. Manage digital/e‑commerce projects end‑to‑end and continuously analyse campaign data to optimise conversion and ROI.
11. Collaborate cross‑functionally with HQ marketing, DCX, CRM and Retail teams to ensure alignment and best practice sharing.
12. Recruit, develop and appraise direct and indirect reports; set clear objectives, coach performance and foster team motivation.

1. Proven leadership experience managing multi‑disciplinary marketing and digital teams; responsibility for headcount and performance management.
2. Track record of building and executing country‑level marketing plans aligned to global brand strategy, preferably within luxury goods.
3. Demonstrable experience activating sponsorships, events, media, PR and trade marketing at a senior level.
4. Strong commercial acumen with proven ownership of marketing budgets and measured ROI delivery.
5. Operationally hands‑on while capable of thinking and presenting at a strategic level; excellent communication and stakeholder management skills.

1. CRM
2. E‑commerce platforms
3. Online marketing tools
4. Web‑based technologies
5. Web content management
6. Media strategy and planning
7. PR and agency management
8. Sponsorship activation
9. Trade marketing
10. Budget management
11. Team leadership and performance management
12. Campaign analysis and ROI optimisation

Minimum five years' relevant experience with at least four years in a leadership role; extensive 360° marketing exposure across media, events, sponsorship, PR, digital and retail marketing, ideally in the luxury or premium consumer goods sector.

Bachelor's degree in Marketing, Business, Communications or a related discipline preferred.

TAG Heuer fosters an entrepreneurial, innovation‑led culture where creativity and technical excellence are prized. As part of the LVMH Group, the brand emphasises professional development, cross‑functional collaboration and high performance within a cosmopolitan, fast‑paced environment.