TAG Heuer Marketing & Communication Manager

Milan • Italy

Tuesday, September 2, 2025

TAG Heuer, a distinguished Swiss avant-garde watchmaker since 1860, is renowned for its innovative spirit and disruptive mindset. As part of the esteemed LVMH Group, TAG Heuer embodies a culture of forward-thinking and excellence, crafting timepieces that are a testament to superior design and engineering. The brand seeks individuals who are bold, self-assured, and connected to the future, offering a dynamic environment where creativity and innovation are at the forefront.

1. Develop and execute a comprehensive 360° marketing strategy in alignment with international brand guidelines to enhance brand positioning and drive engagement.
2. Lead and manage a marketing team, including a Marketing 360 Project Manager, PR Project Manager, and Intern, ensuring effective collaboration and execution of marketing initiatives.
3. Oversee trade marketing efforts, collaborating with area managers and wholesale partners to implement cooperative promotions and initiatives.
4. Define and manage annual marketing budgets, ensuring ROI and effectiveness across business channels.
5. Coordinate with media agencies to develop and implement annual media plans, optimizing content and campaigns for maximum impact.
6. Expand TAG Heuer's PR presence by managing relationships with key journalists, influencers, and brand ambassadors.
7. Plan and execute events and sponsorship activations, including local Formula 1 Grand Prix activations, to support key launches and enhance brand visibility.
8. Lead budget presentations and report on market performance, consumer insights, and competitive landscape to inform CRM and trade strategies.

1. Master's degree in Marketing, Communication, or Business Development
2. 8+ years of experience in marketing, retail, and/or digital sectors
3. Fluency in English
4. Strong negotiation skills and inspirational leadership
5. In-depth understanding of the retail environment in fast-paced industries
6. Proven experience in CRM and customer loyalty programs
7. Affinity for the watchmaking industry

1. Strategic planning and analytical skills
2. Interpersonal and relationship-building skills
3. Detail-oriented with a focus on the bigger picture
4. Solution-driven and organized
5. Strong verbal and written communication skills
6. Creative and passionate about lifestyle and motorsport trends

A minimum of 8 years in marketing, retail, and/or digital sectors, with a focus on strategic planning and execution.

Master's degree in Marketing, Communication, or Business Development

Hybrid working mode, offering flexibility and work-life balance.

TAG Heuer fosters a culture of innovation and collaboration, encouraging a startup mindset and adaptability. The environment is dynamic and supportive, with a focus on team collaboration and individual growth. Employees are inspired to think creatively and are empowered to drive projects forward with autonomy.