TAG Heuer Digital Marketing Manager

Tokyo • Japan

Thursday, January 23, 2025

TAG Heuer, a distinguished name in the realm of luxury watches and jewelry, operates under the prestigious umbrella of LVMH, a global leader in luxury goods. Renowned for its avant-garde spirit and commitment to precision, TAG Heuer offers a dynamic work environment where innovation and tradition converge. As an employer, TAG Heuer values creativity, excellence, and the relentless pursuit of perfection, providing employees with opportunities to thrive in a vibrant and challenging industry.

1. Define, lead, and implement digital marketing strategies to enhance brand awareness and desirability in Japan.
2. Integrate digital opportunities into the overall marketing plan and execute digital campaigns, reviewing performance metrics.
3. Coordinate with local marketing teams to customize social media and digital campaigns.
4. Adapt global strategies to local practices, ensuring a consistent and results-driven digital marketing communication plan.
5. Support the evolution of digital strategies through the development of digital channels, including the website, e-commerce, and social media.
6. Monitor the effectiveness of digital marketing campaigns, ensuring performance is at the core of each initiative.
7. Manage the annual budget for digital marketing activities, ensuring transparency and accountability.
8. Explore and optimize e-retailing opportunities in Japan to enhance online sales.
9. Collaborate with global and local stakeholders, including the IT department, to enhance the brand's digital experience.
10. Analyze web reports regularly to ensure traffic growth and qualified user sessions.
11. Develop a website animation calendar aligned with local marketing and event plans.
12. Improve e-commerce systems and services, developing procedures to enhance customer experience.
13. Monitor e-commerce sales and customer behavior to suggest business growth actions.
14. Create strategic social media plans to generate buzz and recruit potential customers.
15. Coordinate with external agencies to maintain and evolve digital and social media projects.

1. University graduate or equivalent proficiency in a numerate discipline such as Marketing, Economics, Business, or Finance.

1. Proficiency in digital media and understanding of customer behaviors.
2. Strong presentation and communication skills.
3. Commercial awareness and market interest.
4. Creative mindset with an interest in sports, fashion, art, music, and luxury goods.
5. Proficiency in digital analytic tools, including Microsoft software, Google Analytics, Salesforce, Syrus, and SAP.
6. Ability to manage staff and implement digital strategies.
7. Fluency in Business English and native-level Japanese.

A minimum of 5 years of experience in digital marketing within the luxury, fashion, or FMCG sectors, with a focus on e-commerce and global brand management.

University graduate or equivalent proficiency in a numerate discipline.

The role offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of the office.

TAG Heuer fosters a culture of innovation and excellence, where employees are encouraged to think creatively and push the boundaries of what is possible. The company values diversity and inclusivity, creating a supportive and dynamic workplace where every team member can contribute to the brand's legacy of precision and innovation.