TAG Heuer Digital Experience Project Manager

Signy • Switzerland

Thursday, January 15, 2026

TAG Heuer, a prestigious Swiss watchmaker since 1860, is renowned for its dedication to precision, innovation, and avant-garde design. As part of the Montres & Joaillerie business group, TAG Heuer is committed to pushing the boundaries of timekeeping and crafting exceptional watches that reflect a rich heritage and a commitment to excellence. The brand, under the umbrella of a leading luxury conglomerate, offers unparalleled experiences to its clients through both its products and digital presence.

1. Support all website activities, including webmastering and content updates, ensuring a dynamic and engaging online experience for clients.
2. Contribute to improving brand storytelling, product information, and descriptions on tagheuer.com, aligning with TAG Heuer's DNA and strategic objectives.
3. Improve or create UX writing that guides website users through products and enhances their overall experience.
4. Elevate client newsletters by supporting the definition and implementation of a new editorial strategy and ensuring compelling and consistent digital communication.
5. Contribute to shaping the future direction of the TAG Heuer webzine, exploring innovative ways to engage the audience.
6. Collaborate closely with CRM, Marketing/Editorial, IS&T Digital teams, and external agencies to ensure seamless integration and execution of digital projects.

1. At least 5 years of proven experience in editorial and copywriting, with a strong portfolio showcasing compelling digital content.
2. Familiarity with Generative AI tools and their application in content creation and strategy.
3. A proactive mindset with a disruptive vision and a passion for innovation in digital communication.
4. Highly motivated, dynamic, results-oriented, with a client-centric mindset.
5. Excellent teamwork and communication skills, with the ability to collaborate effectively across various departments.
6. Fluent English required.

1. Editorial and copywriting expertise
2. Generative AI tools proficiency
3. Proactive and innovative mindset
4. Client-centric approach
5. Strong teamwork and communication skills
6. Fluency in English

A minimum of 5 years in editorial and copywriting roles, with a portfolio demonstrating compelling digital content.

The position offers a hybrid working mode, allowing for a balance between remote and in-office work.

TAG Heuer fosters a culture of innovation and excellence, encouraging a dynamic and client-centric approach. The company values collaboration across various departments, promoting a seamless integration of efforts to enhance digital communication and storytelling.