TAG Heuer CRM Data Manager

Eysins • Switzerland

Wednesday, January 8, 2025

TAG Heuer, a prestigious Swiss luxury watchmaker, is renowned for its innovative design and precision engineering. Established in 1860 by Edouard Heuer, the brand boasts a rich heritage of innovation in watchmaking. As part of the LVMH Group, TAG Heuer continues to lead in the luxury watch industry, celebrated for its commitment to excellence and iconic timepieces.

1. Manage client database and analyze customer data within the Commercial Department and CRM team.
2. Monitor and fulfill specifications for the integration of new data flows and improve data quality.
3. Enrich contact data to enhance client interactions, focusing on identity and behavioral data.
4. Support sales teams with data-enabled targets to increase sales operations efficiency.
5. Contribute to the client database enrichment strategy for improved commercial efficiency and personalization.
6. Analyze data from databases and customer data sources for ad hoc studies.
7. Manage reporting tools to monitor campaign performance and optimize CRM systems.
8. Design new reporting tools and ensure skill development of internal teams in managing activities.
9. Conduct customer data analyses to provide actionable insights to CRM, product teams, and markets.

1. Graduate from an engineering school or university with training in statistics.
2. Proven experience in data analysis, consulting, or with an analytics solution provider.
3. Experience in CRM data management.

1. Proficiency in Dataiku; experience with BQ is advantageous.
2. Proficiency in cohort analyses.
3. Experience with Salesforce environment is beneficial.
4. Experience with data visualization tools such as Power BI is a plus.
5. Recognized synthesis skills and excellent oral communication.
6. Ability to engage teams on technical subjects by simplifying complex topics.
7. Fluency in English.

Minimum of 5 years of relevant experience is required.

Graduate from an engineering school or university with training in statistics.

Hybrid working mode offering flexibility and work-life balance.

TAG Heuer fosters a culture of innovation and excellence, emphasizing a commitment to customer culture and collaboration across international teams. As part of the LVMH Group, the company values precision, performance, and avant-garde design, providing an environment where creativity and technical expertise are highly prized.