Swatch Social Media Project Leader

Biel/Bienne Switzerland

Wednesday, February 5, 2025

Swatch, a pioneering force in the watchmaking industry since 1983, is renowned for its audacious designs and innovative spirit. As part of the Swatch Group, the brand operates on a global scale, with its headquarters nestled in the heart of Switzerland. Swatch is more than a watch company; it is a vibrant collective of visionaries and revolutionaries committed to infusing the world with color and excitement through bold and novel concepts.

1. Co-lead the content planning for all social media channels on a monthly basis.
2. Define, plan, execute, and report on influencer campaigns and events in collaboration with the team.
3. Utilize in-house UTM tracking systems and third-party publishers for scheduling.
4. Organize, publish, and track social media assets using digital asset management platforms, ensuring standardized tagging and monitoring usage rights.
5. Measure, analyze, and report on both quantitative and qualitative metrics.
6. Build and maintain relationships with key influencers and profiles.
7. Oversee the content production process from planning to publication and reporting.
8. Create and curate original content that aligns with the brand voice and marketing initiatives.
9. Monitor online conversations and identify relevant social media trends using social media listening tools.
10. Stay informed on social platform developments and best practices to drive innovative concepts.
11. Facilitate knowledge-sharing within the company.
12. Report on past campaigns to gain insights for future activities.

1. Bachelor’s degree or equivalent in marketing.
2. 2-4 years of social media experience in agencies or international retail companies, preferably in fashion, accessories, watches, FMCG, or cosmetics.

1. Proficiency in social media management tools for scheduling, publishing, reporting, and engagement.
2. Strong understanding of creative nuances, publishing standards, and best practices for each social media platform.
3. Excellent communication skills in English; proficiency in German and/or French is advantageous.
4. Ability to manage multiple projects and coordinate with various departments.
5. Collaborative nature with the ability to work independently.

2-4 years of experience in social media roles within agencies or international retail companies, with a preference for experience in fashion, accessories, watches, FMCG, or cosmetics.

Bachelor’s degree or equivalent in marketing.

Swatch offers a dynamic and creative work environment, opportunities for professional growth, and the chance to be part of a globally recognized brand.

Swatch fosters a culture of creativity and innovation, encouraging employees to embrace new ideas and challenge the status quo. The team is a diverse group of passionate individuals who are committed to making a vibrant impact on the world.