Swatch Marketing Director

Miami • USA

Friday, February 28, 2025

Swatch, a renowned name in the intersection of art, design, fashion, and technology, is part of The Swatch Group, a global leader in the watchmaking industry. As an employer, Swatch is committed to fostering diversity and environmental sustainability. The company offers a competitive benefits package and encourages internal growth and development, making it an attractive workplace for professionals seeking a dynamic and inclusive environment.

1. Oversee daily management of brand marketing activities and development of marketing department staff.
2. Develop and implement strategic marketing plans, sales plans, and forecasts to achieve corporate objectives.
3. Manage the annual marketing budget and maintain constant communication with headquarters for expenditure approvals.
4. Oversee advertising and promotion activities across various media channels.
5. Attend industry trade shows and events, acting as a brand ambassador.
6. Evaluate market research and adjust marketing strategies to meet changing market and competitive conditions.
7. Coordinate production of advertising materials and collaborate with advertising agencies.
8. Monitor competitor products, sales, and marketing activities.
9. Control, report, and budget marketing activities across all departments on a monthly and quarterly basis.
10. Negotiate production costs with vendors.
11. Oversee project sheets and I.O’s for the marketing department.
12. Manage monthly creative changes for company-owned billboards and all print and outdoor advertising.
13. Oversee development and activations surrounding Swatch Club.
14. Evaluate incoming proposals regarding media, sponsorship opportunities, and vendors.
15. Maintain a consistent corporate image across all product lines, promotional materials, and events.

1. Bachelor’s degree in a related field required; a Master’s or MBA is a plus.
2. At least 8 years of experience in the marketing field or a similar role.
3. Prior experience in a luxury goods organization is a plus.

1. Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and ability to learn company-specific software.
2. Experience with SAP, Photoshop, InDesign, and Illustrator is highly desired.
3. Excellent verbal and written communication skills; strong interpersonal skills.
4. Ability to handle multiple projects and details simultaneously.
5. Flexibility in the presence of shifting priorities and deadlines.
6. Strong self-motivation, tact, and diplomacy.
7. Ability to work cooperatively with staff inside and outside of the department.
8. Willingness and ability to travel up to 50% of the time.

A minimum of 8 years in the marketing field or a similar role, with experience in luxury goods preferred.

Bachelor’s degree in a related field required; a Master’s or MBA is a plus.

The position offers excellent health, dental, and vision insurance, a 401(k) plan with employer match, company-paid life insurance and long-term disability, generous PTO, and employee product discounts.

Swatch fosters a culture of creativity, diversity, and sustainability. The company values innovation and encourages employees to express their unique talents while working collaboratively in a supportive environment.