Swatch Group Public Relations and Events Manager

Miami • USA

Monday, August 25, 2025

The Swatch Group is a leading global manufacturer of finished watches, jewelry, and watch movements and components. As a conglomerate, it encompasses 18 distinct brands, each with its unique identity, ranging from luxury to high-tech. The Swatch Group (U.S.) Inc., based in Miami, Florida, represents the company's commitment to excellence and innovation in the American market.

1. Develop and execute strategic public relations plans to enhance brand visibility.
2. Plan, organize, and oversee events to promote brand awareness and engagement.
3. Collaborate with marketing teams to align PR and event strategies with overall brand objectives.
4. Manage media relations, including press releases, media inquiries, and interviews.
5. Monitor and analyze PR and event performance metrics to inform future strategies.
6. Coordinate with external vendors and partners to ensure successful event execution.
7. Maintain and build relationships with key industry influencers and stakeholders.

1. Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
2. Proven experience in public relations and event management within the luxury or fashion industry.
3. Strong understanding of brand positioning and media landscape.

1. Excellent written and verbal communication skills.
2. Strong organizational and project management abilities.
3. Proficiency in media monitoring and PR analytics tools.
4. Ability to work collaboratively across teams and departments.
5. Creative thinking and problem-solving skills.

A minimum of 5 years of experience in public relations and event management, preferably within the luxury or fashion sector.

Bachelor's degree in Public Relations, Communications, Marketing, or a related field.

Competitive benefits package including health insurance, retirement plans, and employee discounts on products.

The Swatch Group fosters a dynamic and innovative workplace culture, emphasizing creativity, collaboration, and a passion for excellence. Employees are encouraged to push boundaries and contribute to the brand's legacy of innovation and quality.