Swatch Group Public Relations and Communications Manager

New York • USA

Tuesday, January 14, 2025

Glashütte Original, a prestigious brand under the Swatch Group, embodies the pinnacle of German watchmaking artistry. With a heritage dating back to 1845, the brand is renowned for its authentic manufactory production, crafting up to 95% of its movement components in-house. Situated in the historic town of Glashütte, the brand seamlessly merges traditional craftsmanship with cutting-edge technology, representing excellence in luxury timepieces. The Swatch Group, as a global leader in the watch industry, provides a robust platform for innovation and growth.

1. Cultivate and sustain robust relationships with press, editors, and influencers within the luxury and fashion sectors.
2. Continuously enhance media relations and outreach, identifying novel opportunities beyond traditional trade media.
3. Develop and spearhead market-specific PR/Communications campaigns to promote Glashütte Original’s product range, brand heritage, and core values.
4. Collaborate cross-functionally with the North American Marketing and HQ Communications teams to devise and implement strategic communications plans, enhancing brand visibility and market share.
5. Ensure consistent messaging that aligns with the brand’s mission, core values, and vision.
6. Foster relationships with stylists, influencers, and VIPs.
7. Plan and execute key press events, oversee event-related communications, and ensure media attendance and coverage.
8. Manage PR product inventory, organize product loans for photoshoots and reviews, and coordinate logistics to ensure all products are accounted for and returned in pristine condition.
9. Organize periodic manufactory visits with press.
10. Monitor PR/Communications activities and regularly report on campaign metrics, effectiveness, and ROI.

1. Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
2. Minimum of 5-7 years of experience in Public Relations and/or Communications.
3. Proven track record of implementing high-impact PR/Communications strategies across diverse channels, including traditional, digital, and social media.
4. Deep understanding of the luxury market, specifically in fashion, luxury timepieces, and fine jewelry.
5. Experience with PR events, influencer partnerships, media activations, and celebrity product placement.
6. Ability to thrive in a fast-paced and dynamic environment while managing multiple projects and timelines.
7. Strong existing media contacts and relations.
8. Collaborative and positive team player, willing to work in a small cross-functional team.
9. Occasional travel and weekend work for key events and activations.
10. Excellent verbal and written communication skills.
11. Proficiency in Word, Excel, PowerPoint, Adobe Acrobat, Photoshop, InDesign, and Illustrator.

1. Exceptional communication and interpersonal skills.
2. Strategic thinking and problem-solving abilities.
3. Strong organizational and project management skills.
4. Proficiency in digital and social media platforms.
5. Ability to work collaboratively in a team-oriented environment.

A minimum of 5-7 years in Public Relations and/or Communications, with a focus on luxury markets.

Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

The salary range for this position is $100,000 - $110,000.

The position offers a comprehensive benefits package, including excellent medical, dental, and vision insurance, 401(k) with employer match, generous PTO, paid holidays, company-paid life insurance, and long-term disability. Additional benefits include flexible spending accounts, short-term disability, accident/hospital indemnity insurance, employee product discounts, internal growth potential, and a $500 employee referral bonus program.

Glashütte Original fosters a culture of innovation and excellence, deeply rooted in its rich heritage of watchmaking. The brand values creativity, precision, and collaboration, offering a dynamic and supportive environment where employees are encouraged to grow and excel. As part of the Swatch Group, employees benefit from a global network and opportunities for career advancement.