Swatch Group Marketing and Public Relations Manager

Swatch Group is an international conglomerate engaged in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. The group supplies nearly all components required by its 18 watch brands and provides movements and components to third-party watchmakers globally. Swatch Group is also a significant player in the manufacture and sale of electronic systems used in watchmaking and other industries.

1. Create and manage the Marketing and Public Relations strategy for the Rado brand in the UK.
2. Act as an ambassador for Rado, maximizing awareness of brand launches and activities.
3. Plan and manage all Marketing and Public Relations functions and budgets for Rado.
4. Develop and launch integrated, multi-channel print, digital, OOH, and direct marketing campaigns.
5. Manage events in line with the brand's core values and strategy.
6. Leverage strengths in cost-effective marketing management and vendor negotiations.
7. Drive turnover value on Wholesale and Retail by developing customer-focused events and promotions.
8. Develop a clear understanding of the brand’s audience and the UK media landscape.
9. Perform ongoing customer/market research and demographic profiling.
10. Work closely with key retailers to maximize joint advertising opportunities.
11. Produce reports demonstrating key marketing analytics and demographics.
12. Communicate and manage the use of POS and training material.
13. Develop and deliver a communication plan and process for internal and external departments.
14. Prepare reports and provide assistance to HQ and the Brand Manager.
15. Work with sponsorship partners to develop a robust annual marketing and communication strategy.
16. Manage the press sample collection and editorial photo-shoots.
17. Maximize editorial coverage through special stories and events.
18. Ensure excellent media relationships with frequent communication and meetings.
19. Identify and facilitate new joint venture and partnership PR opportunities.
20. Manage the distribution of press releases and images to agreed media.
21. Create a close working relationship with Rado HQ for media communication.
22. Request and manage interviews with senior executives.
23. Monitor and maintain press clippings regularly.
24. Provide regular PR activity updates to Rado HQ.

1. Strong Brand PR and marketing experience, preferably in the luxury sector, with budget responsibility.
2. Knowledge of the watch/jewelry industry is preferred.
3. Experience in events management.

1. Strong team player with excellent communication skills.
2. Attention to detail.
3. Ability to build relationships with the marketing departments of the wholesale network.
4. Flexible approach to work and willingness to travel internationally.

Experience in brand PR and marketing, preferably in the luxury sector, with budget responsibility.

The position is based in London, a vibrant city known for its dynamic fashion and luxury market. The company values tradition, excellence, and innovation in its approach to watchmaking.