Swatch Digital Media Planning Project Leader

Biel/Bienne • Switzerland

Tuesday, December 24, 2024

Swatch, a renowned name in the watchmaking industry, is celebrated for its innovative and vibrant designs that continually push the boundaries of creativity. As part of the Swatch Group, headquartered in Biel/Bienne, Switzerland, the brand is synonymous with boldness and originality. Swatch is committed to infusing the world with color and excitement, driven by a team of passionate visionaries who embrace change and innovation.

1. Manage international digital media campaigns including Paid Social Media, Display, and Video from briefing to performance optimization and result analysis.
2. Directly manage SEA and Shopping campaigns on platforms, ensuring alignment with global brand strategies.
3. Collaborate with market teams to coordinate digital media campaigns.
4. Work with in-house copywriters and Brand Image & Digital Marketing teams for ad copy creation and digital asset development.
5. Prepare trafficking sheets for digital media campaigns in collaboration with the eCommerce and Digital Marketing teams.
6. Track, monitor, and optimize digital media campaign performance against key KPIs, adjusting strategies and budgets as needed.
7. Analyze digital media campaign data and provide strategic recommendations.
8. Lead product data feed setup and optimization for all digital channels.
9. Generate regular analytics reports and ad hoc reports in collaboration with the eCommerce and Digital Marketing teams.
10. Maintain relationships with agencies and third-party vendors supporting paid marketing efforts.
11. Stay informed on the latest digital media trends and best practices.

1. Degree in marketing or digital media.
2. Minimum of 3 years’ experience in a similar role, preferably in a web media agency.

1. Strong knowledge of digital media planning, focusing on SEA campaigns, social media, programmatic campaigns, retargeting campaigns, web analytics, and tracking systems.
2. Proficiency in Google Marketing Platform, Facebook Business Manager, and major DSP/DMP.
3. Proficiency in MS Office, especially Excel and PowerPoint.
4. Ability to work in a fast-paced environment, manage multiple projects, meet tight deadlines, and coordinate with various internal and external partners.

A minimum of 3 years in a similar position, preferably within a web media agency.

Degree in marketing or digital media.

Opportunity to work in a dynamic and innovative environment with a leading global brand.

Swatch fosters a culture of creativity and innovation, encouraging employees to think outside the box and embrace new ideas. The company values teamwork and collaboration, creating an environment where passionate individuals can thrive and contribute to the brand's vibrant legacy.