Swatch

Digital Media Planning Project Leader

Swatch is a dynamic and innovative company known for its striking watch designs that reflect the zeitgeist. Headquartered in Switzerland, Swatch is a global brand that thrives on creativity and boldness, making the world more colorful and exciting since 1983.

1. Manage international digital media campaigns, including paid social media, display, and video, from briefing to performance optimization and analysis.
2. Directly manage SEA and shopping campaigns on platforms, ensuring alignment with global brand strategies.
3. Collaborate with market teams and coordinate digital media campaigns.
4. Work with in-house copywriters and brand image teams for ad copy creation and digital asset development.
5. Prepare trafficking sheets for digital media campaigns in collaboration with eCommerce and digital marketing teams.
6. Track, monitor, and optimize digital media campaign performance against key KPIs.
7. Continuously analyze digital media campaigns and adjust strategies and budgets.
8. Assemble and analyze data on campaign performance and communicate strategic recommendations.
9. Lead product data feed setup and optimization for digital channels.
10. Generate regular analytics reports and ad hoc reports as needed.
11. Maintain relationships with agencies and third-party vendors supporting paid marketing efforts.
12. Stay updated on the latest digital media trends and best practices.

1. Degree in marketing or digital media.
2. Minimum 3 years of experience in a similar position, preferably in a web media agency.

1. Strong knowledge of digital media planning, with a focus on SEA campaigns, social media, programmatic campaigns, retargeting campaigns, web analytics, and tracking systems.
2. Proficiency in Google Marketing Platform, Facebook Business Manager, major DSP/DMP, and MS Office (especially Excel and PowerPoint).
3. Ability to work in a fast-paced environment, manage multiple projects, and coordinate with various business partners.

Minimum 3 years in a similar position, preferably in a web media agency.

Degree in marketing or digital media.

Swatch fosters a creative and bold workplace culture, headquartered in Biel/Bienne, Switzerland. The company values innovation and teamwork, encouraging employees to embrace newness and boldness.