Swatch Digital Customer Experience Project Leader

Biel • Switzerland

Monday, February 17, 2025

Swatch, a pioneering brand renowned for its innovative and striking designs, is part of the Swatch Group, a global leader in the watchmaking industry. Headquartered in Biel/Bienne, Switzerland, Swatch embodies a spirit of creativity and boldness, consistently pushing the boundaries of design and technology. The company is committed to fostering a vibrant and inclusive work environment, where visionary and revolutionary ideas are encouraged and celebrated.

1. Facilitate the implementation and management of the brand loyalty program.
2. Support the deployment of the loyalty program across various platforms to ensure optimal brand experiences in retail, online, and social media.
3. Oversee daily operations of the customer loyalty program within a Salesforce ecosystem.
4. Develop and execute initiatives to engage customers and enhance brand loyalty.
5. Design and implement customer retention campaigns via communication channels such as email marketing and push notifications.
6. Create and propose engaging content to maintain customer interest, including newsletters and interactive content.
7. Identify and address pain points in the customer experience, collaborating with cross-functional teams for resolution.
8. Resolve technical issues related to customer accounts or program functionality.
9. Analyze trends and develop a customer experience roadmap to improve retention.
10. Prepare and share monthly reports with stakeholders.

1. Bachelor’s degree in digital marketing or a related field.
2. Minimum of 5 years of experience in CRM content creation and customer relations.
3. Experience collaborating with IT, Retail, and E-commerce departments.
4. Proven track record in establishing community programs in industries such as cosmetics, hospitality, or retail.

1. Creativity balanced with strong data management skills.
2. Proficiency in MS Office, project management tools, and Salesforce modules.
3. Excellent communication skills with the ability to engage both technical and non-technical audiences.
4. Strong project leadership capabilities with the ability to manage multiple projects simultaneously.
5. Customer-oriented with 360-degree communication skills.

A minimum of 5 years specializing in CRM program content creation and customer relations, with experience in collaborating with IT, Retail, and E-commerce departments.

Bachelor’s degree in digital marketing or a related field.

Swatch offers a dynamic and creative work environment, opportunities for professional growth, and the chance to be part of a globally recognized brand.

Swatch fosters a culture of innovation and inclusivity, encouraging employees to embrace creativity and boldness. The company values diversity and is committed to creating a workplace where visionary ideas are nurtured and developed.