Swatch Creative Content and Influencer Marketing Specialist

Milan Italy

Tuesday, February 4, 2025

The Swatch Group, a global leader in the production and marketing of finished watches, epitomizes luxury and high-quality consumer products that are both durable and emotionally resonant. With a robust international presence, the Group continually expands its network of corporate stores, each reflecting the unique values and characteristics of its diverse brands. The Swatch Group (Italy) S.p.A., the Italian subsidiary of the Swiss multinational, operates from its Milan headquarters, engaging in marketing, sales, and service activities, alongside managing Corporate Stores and Boutiques across Italy's city centers, shopping malls, and airports.

1. Support the Marketing Manager in developing and implementing innovative marketing communication strategies to infuse the Swatch brand's vibrant ethos into the Italian market.
2. Create and execute captivating social media content, both independently and in collaboration with external partners, to engage Italian audiences with Swatch's values, product concepts, and collections.
3. Design and implement pioneering brand activations and special projects to captivate the Italian market and promote Swatch brand values, including brand roundtrips.
4. Monitor the competitive landscape and identify emerging social and influencer trends to leverage as communication opportunities within the Italian market.
5. Ensure the precise execution of assigned activities, collaborating with internal and external stakeholders across all brand functions.
6. Foster synergy with all marketing functions, including digital and traditional media, social media, marketing communication, trade marketing, events, and public relations.
7. Support additional marketing initiatives for the Italian market.

1. Over five years of experience in social media content creation.
2. Comprehensive knowledge of content creation tools, including graphic design, photo, and video editing.
3. Creativity, proactive approach, project management skills, and a can-do attitude.
4. Strong aesthetic sense for fashion and social content; a network of social talents is advantageous.
5. Curiosity and ability to identify new social media trends and themes, especially those relevant to Generation Z.
6. Excellent interpersonal and communication skills.

1. Social media content creation
2. Graphic design
3. Photo and video editing
4. Project management
5. Trend analysis
6. Communication and interpersonal skills

Over five years of experience in content creation for social media.

The position offers an opportunity to work within a dynamic and innovative team, contributing to the growth of a globally recognized brand in the luxury watch industry.

The Swatch Group fosters a vibrant and dynamic workplace culture, emphasizing creativity, innovation, and collaboration. Employees are encouraged to bring their unique perspectives and ideas to the table, contributing to the brand's ongoing journey from excellence to brilliance. The company values diversity and inclusivity, creating an environment where everyone can thrive and grow.