Swatch Creative Content and Influencer Marketing Specialist

Milan • Italy

Wednesday, January 29, 2025

The Swatch Group, a global leader in the production and marketing of finished watches, is synonymous with luxury and high-quality consumer products that are both durable and emotionally resonant. As the Italian subsidiary of the Swiss multinational, The Swatch Group (Italy) S.p.A. operates from its Milan headquarters, engaging in marketing, sales, and service activities. The company is committed to expanding its worldwide presence through the continuous opening of corporate stores that embody the unique values of each brand under its umbrella.

1. Support the Marketing Manager in developing and implementing innovative marketing and communication strategies to infuse the Swatch brand's vibrant essence into the Italian market.
2. Create and execute captivating content for local social media platforms and digital campaigns, effectively communicating the brand's product concepts and collections.
3. Design and implement pioneering brand activations and special projects to captivate the Italian market and promote Swatch brand values.
4. Monitor the competitive landscape, identify emerging social trends, and engage influencers to leverage communication opportunities in the Italian market.
5. Collaborate in the execution of the global loyalty program, focusing on local initiatives to enhance customer retention and foster a loyal community connected to the brand.
6. Ensure the seamless execution of assigned activities, coordinating with internal and external stakeholders across all brand functions.
7. Foster synergy with all marketing functions, including media (digital and traditional), social media, marketing communication, trade marketing, events, and public relations.
8. Support the Marketing Manager in managing marketing budget items using dedicated IT tools.

1. Over five years of experience in brand communication, events, social media management, and content creation.
2. Demonstrated creativity, proactive approach, project management skills, and a can-do attitude.
3. Keen curiosity and ability to identify new social media trends, creators, and themes, with a focus on Generation Z.
4. Comprehensive knowledge of office software packages.
5. Familiarity with graphic and video editing tools.
6. Excellent interpersonal and communication skills.

1. Creativity and innovation in content creation
2. Proactive project management
3. Trend analysis and influencer engagement
4. Collaboration and teamwork
5. Budget management

A minimum of five years in brand communication, events, social media management, and content creation is required.

The position offers a dynamic work environment within a leading global company, opportunities for professional growth, and the chance to work with a passionate team dedicated to excellence.

The Swatch Group fosters a vibrant and dynamic workplace culture that values creativity, innovation, and collaboration. Employees are encouraged to infuse their work with the brand's joyful and colorful spirit, contributing to a lively and engaging atmosphere.