Sephora Senior Manager, Regional CRM

Singapore • Singapore

Wednesday, August 27, 2025

Sephora, a leading global beauty retailer, is part of the LVMH Moët Hennessy Louis Vuitton conglomerate, renowned for its commitment to luxury and innovation. As an employer, Sephora champions diversity, inclusivity, and empowerment, fostering an environment where employees can thrive and make a meaningful impact. With a strong presence in the Asia-Pacific region, Sephora continues to expand its omni-channel business, offering unparalleled opportunities for growth and development.

1. Lead the regional CRM strategy and execution for personalized member communications.
2. Drive engagement, retention, and loyalty across all customer tiers in the APAC region.
3. Design and optimize communication journeys using behavioral data and customer insights.
4. Develop and manage campaign calendars for EDM, App Push, and other direct-to-member channels.
5. Conceptualize and deliver interactive CRM experiences, including gamification and loyalty-linked engagement.
6. Manage end-to-end campaign workflows, including creative briefing and A/B testing.
7. Conduct in-depth data analysis to measure campaign performance and business impact.
8. Collaborate with country teams to ensure local relevance and strategic alignment.
9. Enhance Sephora’s personalization capabilities and revamp the beauty profile.
10. Build and maintain a scalable CRM toolkit and provide strategic guidance to local teams.

1. Bachelor's Degree or higher in advertising, marketing, communications, or a related field.
2. Proven track record in leading customer engagement strategies and improving KPIs.
3. Strong understanding of CRM tools and platforms such as Salesforce Marketing Cloud.
4. Experience in data-driven personalization and 1st-party data activation.
5. Demonstrated people management experience with the ability to lead high-performing teams.

1. Strategic thinking and hands-on execution.
2. Project management and collaboration with cross-functional partners.
3. Data analysis using SQL or similar tools for data querying and segmentation.
4. Excellent communication and stakeholder management skills.
5. Regional or multi-market experience is a plus.

A minimum of 8 years in CRM, retention marketing, or digital lifecycle management, preferably in beauty, retail, or e-commerce.

Bachelor's Degree or higher in advertising, marketing, communications, or a related field.

Sephora offers a culture of empowerment, learning, and growth, providing tools and opportunities for innovation and leadership. Employees enjoy a fulfilling work environment that embraces authenticity and celebrates diversity.

Sephora's workplace culture is rooted in inspiration and inclusion, where authenticity is embraced, and diversity is celebrated. The company is committed to creating a supportive environment that encourages learning, growth, and innovation, allowing employees to make a significant impact.