Sephora Senior Manager, Digital Commerce Analytics

Singapore • Singapore

Friday, November 7, 2025

Sephora, a leading beauty retailer, is part of the prestigious LVMH luxury brand conglomerate. Known for its innovative approach to beauty retail, Sephora inspires customers and empowers teams worldwide. With a strong presence in the Asia Pacific region, Sephora SEA operates over 100 stores across eight countries, including flagship locations in Singapore, Kuala Lumpur, and Sydney. The company is committed to fostering a diverse and inclusive environment, celebrating differences, and expanding the way the world sees beauty.

1. Lead the end-to-end performance framework for the regional e-commerce business, focusing on GMV, traffic, conversion, AOV, and repeat metrics.
2. Synthesize market and channel trends into actionable insights for Onsite Experience and Campaign/Omni Centers of Excellence.
3. Present monthly and quarterly insights to regional leadership, highlighting growth drivers, risks, and opportunities.
4. Build forecasting models for sales, traffic, and campaign sufficiency, partnering with finance and commercial teams for scenario planning.
5. Lead regional conversion funnel analysis and collaborate with Onsite and UX/UI teams to implement improvements.
6. Evaluate the impact of homepage, landing page, and content placements, providing actionable recommendations.
7. Build and refine dashboards and analyses on brand, category, and assortment performance.
8. Evaluate the ROI of key campaigns and develop standardized measurement frameworks.
9. Develop advanced customer segmentation and CLV models to drive repeat and reactivation.
10. Build and maintain automated dashboards in Domo for real-time performance visibility.
11. Manage and mentor junior analysts, building technical and strategic capabilities.
12. Influence senior cross-functional stakeholders by translating analytics into clear business narratives.

1. Bachelor’s degree in Business, Data Analytics, Economics, or related quantitative field.
2. 8-10 years of experience in digital analytics, e-commerce performance management, or data-driven strategy.
3. Advanced proficiency in SQL (BigQuery preferred), data visualization (Domo/Power BI), and digital analytics platforms (GA4/Firebase).
4. Experience leading analytics initiatives that directly impacted e-commerce growth.
5. Strong commercial acumen with ability to link data insights to business strategy and outcomes.
6. Excellent stakeholder management and communication skills with senior leadership exposure.
7. Hands-on team leadership experience preferred.

1. Advanced SQL and data visualization skills.
2. Proficiency in digital analytics platforms.
3. Strong commercial acumen.
4. Excellent communication and stakeholder management skills.
5. Team leadership and mentoring abilities.

Minimum 10 years of experience in digital analytics, e-commerce performance management, or data-driven strategy.

Bachelor’s degree in Business, Data Analytics, Economics, or related quantitative field.

Employees at Sephora enjoy working with talented teams, continuous learning opportunities, and a culture that champions inspiration and inclusion. The company invests in training and developing its teams, offering personalized career plans.

Sephora's culture is one of creativity, empowerment, and inclusivity. As part of the LVMH group, Sephora has a global reach and a disruptive spirit, encouraging employees to unleash their creativity and be their best selves. The company is committed to diversity and creating an inclusive environment for all employees.