Sephora Senior Director of Retention Marketing

San Francisco • USA

Tuesday, November 11, 2025

Sephora, a distinguished member of the LVMH family, stands as a beacon of innovation and excellence in the beauty retail industry. As a global leader, Sephora is committed to redefining the future of beauty by empowering its diverse teams and celebrating individuality. With a presence in 35 markets and over 3,000 stores worldwide, Sephora offers a dynamic and inclusive workplace where creativity and growth are fostered.

1. Define and implement the vision, strategies, and roadmaps for retention marketing to drive channel growth and innovation.
2. Lead and manage email, mobile messaging, SMS, and direct mail programs to achieve both short-term and long-term business goals.
3. Stay informed on industry trends to maintain Sephora's competitive edge in retention marketing.
4. Collaborate with Product Management, Engineering, and CRM teams to define business requirements and optimize marketing technology.
5. Promote a test-and-learn culture, developing a testing agenda aligned with client and business priorities.
6. Build and maintain strong cross-functional relationships with key business partners to ensure strategic alignment.
7. Oversee strategic partnerships with key retention marketing platforms.
8. Continuously seek opportunities for improvement in channel execution, operations, and performance.
9. Manage and mentor a team of over 20 retention marketers, fostering talent development and a positive team culture.

1. 12+ years of relevant digital marketing experience.
2. 5+ years of experience in team leadership.
3. Proven strategic thinking and analytical skills.
4. Ability to navigate complex marketing technology stacks.
5. Strong data-driven decision-making skills.
6. Excellent interpersonal skills for effective relationship building.
7. Ability to manage multiple projects and prioritize initiatives.
8. Experience in coaching and managing direct reports.

1. Strategic thinking
2. Analytical data interpretation
3. Problem-solving
4. Data-driven decision-making
5. Interpersonal communication
6. Project management
7. Team leadership
8. Written and verbal communication

A minimum of 12 years in digital marketing, with at least 5 years in a leadership role, demonstrating strategic and analytical capabilities.

The annual base salary range for this position is $231,030.00 - $250,000.00, with eligibility for bonuses based on performance and other factors.

Sephora offers a comprehensive benefits package including health, dental, and vision plans, a 401(k) plan, paid time off, employee discounts, life and disability insurance, flexible spending accounts, and an employee referral bonus program.

Sephora fosters a culture of innovation and inclusivity, encouraging employees to unleash their creativity and be their authentic selves. As part of the LVMH family, Sephora is committed to reimagining the future of beauty, empowering its team members to excel and evolve in a supportive environment.