Sephora Senior Director of Brand and Integrated Marketing

Sephora, a leader in the beauty retail industry, is part of the prestigious luxury conglomerate LVMH (Louis Vuitton Moët Hennessy). Renowned for its innovative approach and commitment to customer satisfaction, Sephora offers a dynamic environment where creativity and excellence are at the forefront. As an employer, Sephora values diversity, community, and the unique contributions of its employees, fostering a culture of passion and inspiration.

1. Lead the development and execution of fully integrated brand and category marketing plans for Canada.
2. Manage the annual advertising budget in alignment with corporate priorities and competitive activities.
3. Uncover and leverage consumer insights and trends specific to the Canadian market.
4. Develop targeted initiatives to drive brand growth and differentiation.
5. Oversee social media and influencer content strategy and execution.
6. Collaborate with US counterparts to shape a cohesive North American marketing strategy.
7. Manage external agency relationships across strategy, creative, media, and performance.
8. Champion Sephora’s brand image in the Canadian market.
9. Lead and develop a team of 14 across various marketing functions.
10. Drive continuous improvement and results-focused marketing priorities.

1. Strategic mindset with a focus on insight-driven decision-making.
2. Creative instincts and ability to nurture innovative ideas.
3. Agility in planning and execution with a growth mindset.
4. Expertise in brand building and consumer research.
5. Strong understanding of media strategies and impactful marketing communications.
6. Proven leadership skills with the ability to motivate and develop teams.
7. Excellent storytelling and executive presentation skills.
8. Strong budget and project management capabilities.

Proven experience in leading marketing teams and executing integrated marketing strategies in a fast-paced environment. Retail experience is advantageous.

Sephora offers a unique culture of passionate individuals, access to the global LVMH community, and opportunities to support charitable causes. Employees enjoy a mix-and-match benefits package, an Employee Assistance Program, the Well-Being@Sephora program, generous time off, and exclusive product gifts and discounts.

Sephora fosters a vibrant and inclusive culture that celebrates diversity and creativity. Employees are encouraged to innovate and lead with passion, supported by a collaborative environment that values each individual's contributions. The company is committed to work-life balance and personal well-being.