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Sephora Senior Brand Media Manager
Sephora, a trailblazer in the prestige beauty retail industry since its founding in 1969 in Limoges, France, is a part of the esteemed LVMH Group since 1997. Renowned for its commitment to diversity and inclusion, Sephora offers a vibrant community where beauty is celebrated in its myriad forms. With a presence in 35 countries and a workforce of 56,000, including 600 employees in the UK, Sephora connects customers with a curated selection of nearly 500 brands, alongside its own Sephora Collection.
- Define and implement the upper and mid-funnel media strategy for Sephora UK in collaboration with the Head of Media.
- Establish objectives, KPIs, and measurement for all upper funnel media activities including OOH, DOOH, CTV, Paid Social, Display, Print, and Radio.
- Utilize consumer insight data and targeting tools to ensure strategic and measured media approaches.
- Collaborate with Sephora UK marketing teams to secure business buy-in.
- Coordinate with central media teams and local performance marketing teams for a comprehensive funnel approach.
- Manage agency relationships to ensure timely and budget-compliant campaign delivery.
- Oversee creative delivery to agencies, ensuring alignment with Sephora's best practices.
- Lead weekly agency calls to track campaign progress.
- Ensure comprehensive campaign reporting, including wrap-ups and testing updates.
- Maintain a testing roadmap with agencies to develop a best practice playbook.
- Contribute to Sephora’s UK market expansion through store openings and major campaigns.
- Foster strong collaboration with stakeholders across performance, creative, brand, finance, and legal teams.
- Bachelor's degree or higher, preferably in marketing or communication.
- Minimum of 10 years experience in a media agency or similar role within a company, ideally a retailer, managing upper and mid-funnel media campaigns.
- Fluency in English, both spoken and written.
- Expertise in media data, technologies, tools, and insights.
- Strong understanding of media culture, including main channels, UK media partners, and agencies.
A minimum of 10 years in a media agency or similar role, focusing on upper and mid-funnel media campaigns across offline and digital platforms.
Bachelor's degree or higher, preferably in marketing or communication.
Sephora offers a community where authenticity is embraced, empowering employees with opportunities for learning and growth. The work environment is fulfilling, with every action contributing to client satisfaction and industry inspiration.
Sephora fosters a culture of empowerment, learning, and growth, where authenticity and diversity are celebrated. Employees are provided with the tools and opportunities to innovate and lead, making a tangible difference in the industry.
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