Sephora Sales Advisor — Apprenticeship (Alternance)

Sephora is an international beauty retailer known for a wide assortment of prestige cosmetics, skincare and fragrance brands. As part of the selective distribution network within the LVMH group, Sephora combines a strong retail culture with continuous learning and development programmes to build retail and beauty expertise across its stores.

1. Welcome customers and deliver personalised, consultative beauty advice to build loyalty and drive purchase.
2. Propose and demonstrate Sephora products and services adapted to clients’ needs to maximise sales performance.
3. Create an exceptional in‑store experience that reflects the brand’s standards of service and presentation.
4. Support merchandising, stock replenishment and visual standards to maintain an inspiring sales floor.
5. Participate in in‑store events, promotions and commercial challenges to achieve collective targets.
6. Follow the alternance training programme and apply learnings to daily customer interactions and sales techniques.
7. Collaborate with the store team to maintain operational excellence and a positive customer environment.

1. Baccalauréat (high school diploma) with a specialisation in sales and/or aesthetics, or equivalent.
2. Eligible and committed to a contrat d’alternance (work‑study/apprenticeship) leading to a BAC+2 or higher qualification.
3. Strong customer‑service orientation and genuine interest in beauty and cosmetics.
4. Team‑oriented attitude, adaptability and motivation to learn in a retail environment.
5. Availability to work retail hours, including weekends and peak trading periods.

1. Customer service
2. Consultative selling
3. Product knowledge (beauty and cosmetics)
4. Visual merchandising
5. Sales and upselling techniques
6. Team collaboration
7. Adaptability and learning agility

Beginner level. No prior professional experience required; previous internships or first experiences in retail or beauty are beneficial but not mandatory.

Baccalauréat (preferably in sales or aesthetics) and willingness to enrol in a BAC+2 (or higher) programme via alternance.

Sephora cultivates an inclusive, team‑centred retail culture where diversity and personal development are encouraged. The brand emphasises continuous learning, in‑store coaching and opportunities for progression within the wider LVMH retail network.