Sephora Regional Brand and Store Events Manager

Lake Buena Vista • USA

Friday, October 24, 2025

Sephora, a leading beauty retailer and part of the esteemed LVMH group, is renowned for its commitment to innovation and excellence in the beauty industry. With a global presence spanning 35 markets and over 3,000 stores, Sephora empowers its employees and customers alike to explore and redefine beauty. As an employer, Sephora fosters a dynamic environment where creativity and diversity are celebrated, offering ample opportunities for professional growth and development.

1. Serve as a regional liaison, building robust partnerships between stores, field leadership, brands, and FSC partners.
2. Support Field and Store leadership in analyzing business strategies to enhance the Store Events program.
3. Ensure the Store Events program operates efficiently and meets strategic objectives.
4. Collaborate with FSC and field teams to achieve sales goals through strategic event planning.
5. Guide Store Leadership on brand visit strategies, sales goal alignment, and event execution.
6. Lead onboarding for new Field Leaders, sharing best practices and key program strategies.
7. Capture and synthesize insights from stores and brands to evolve the event experience.
8. Collaborate with Regional Directors and store teams to execute event strategies supporting sales goals.
9. Partner with Category Event Managers and brand field teams on planning inventory, resources, and investments.
10. Maximize regional brand partnerships to support business priorities and elevate event impact.
11. Manage the regional event calendar, execution, and performance tracking.
12. Identify and activate event opportunities tied to regional demographics and cultural moments.
13. Champion store experience tools and position events as a driver of business growth.
14. Lead elevated local and market strategies in partnership with brands.

1. Strong cross-functional partnership skills within a matrixed organization.
2. Self-starter with exceptional organization and self-direction.
3. Analytic mindset with the ability to educate and develop Store Leadership on business acumen.
4. Proficiency in Strategic Vision, Agility, Managing Ambiguity, and Drive Results.
5. Proficiency in Word, Excel, PowerPoint, and project management tools such as Smartsheet and Box.

Proven experience in event management, brand partnerships, and strategic planning within a retail or beauty environment.

The annual base salary range for this position is $96,390.00 - $107,730.00, with potential eligibility for bonuses.

Sephora offers a comprehensive benefits package, including health, dental, and vision plans, a 401(k) plan, paid time off programs, employee discounts, life and disability insurance, flexible spending accounts, and an employee referral bonus program.

Sephora's culture is characterized by innovation, inclusivity, and a commitment to reimagining the future of beauty. As part of the LVMH family, Sephora encourages creativity and personal growth, empowering employees to be their best selves. The company values diversity and is committed to providing equal opportunities for all.