Sephora Marketing Manager

Sephora Canada, a subsidiary of the esteemed luxury conglomerate LVMH (Louis Vuitton Moët Hennessy), is a leader in the beauty retail industry, renowned for its commitment to diversity, inclusivity, and innovation. As part of LVMH, Sephora offers unparalleled career opportunities within a global network of luxury brands, fostering an environment where employees are empowered to make a significant impact.

1. Develop and lead retention strategies in collaboration with cross-functional teams such as Digital Merchandising, Promotions and Loyalty, and Omni teams.
2. Analyze past campaign performance to derive insights and inform future planning.
3. Establish best practices for strategic campaign planning.
4. Manage and optimize the monthly marketing calendar, ensuring timely execution with inputs from cross-functional partners.
5. Partner with the Retention Ops team to ensure flawless operational execution for Email and Mobile Messaging.
6. Conduct quality assurance on campaigns to ensure accuracy in linking strategies and content.
7. Identify and troubleshoot issues, collaborating with appropriate partners to resolve them.
8. Identify areas of inefficiency and propose solutions to streamline processes.
9. Conduct customer analysis and competitive benchmarking to uncover emerging trends and opportunities.
10. Develop localized strategies and business cases, sharing recommendations with leadership.
11. Execute and test new tactics tailored to the Canadian client base.
12. Build and socialize channel best practices, strategies, and testing roadmaps.
13. Manage day-to-day vendor relationships to unlock new sales and engagement opportunities.
14. Foster strong collaborative relationships across US and Canada teams.
15. Stay informed on US strategies, technology, and initiatives to ensure seamless inclusion of Canada in relevant projects.

1. Bachelor’s Degree (preferred)

1. 5+ years of experience in Email and Mobile Messaging or Digital Marketing, preferably in retail.
2. Experience in campaign segmentation strategies and analytics.
3. Proficiency with Email or Mobile Messaging deployment platforms (e.g., Epsilon, Klaviyo, Braze, Attentive).
4. Strong interpersonal communication skills and ability to collaborate across diverse teams.
5. Strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau is a plus).
6. Exceptional organizational skills with the ability to manage multiple projects in a fast-paced environment.
7. Flexibility and comfort with ambiguity, demonstrating a calm and nimble approach to problem-solving.
8. High sense of urgency with a self-starter mindset and motivation.
9. Superb attention to detail, ensuring high accuracy in project execution.

5+ years of experience in Email and Mobile Messaging or Digital Marketing, preferably in retail.

Bachelor’s Degree (preferred)

Comprehensive compensation package including competitive salary, bonus potential, and RRSP matching. Healthcare plan options, Well-Being@Sephora program, hybrid work schedule, vacation and flex days, maternity/paternity leave, training and development opportunities, tuition reimbursement, 30% discount on merchandise/services, and access to mental health resources.

Sephora Canada is dedicated to fostering an inclusive, diverse, and representative workplace that celebrates individuality and empowers employees to grow and succeed. The company is committed to creating an environment where every person can belong, grow, and build a beautiful career, reflecting the communities it serves.