Sephora Integrated Communications Senior Manager

Mexico City • Mexico

Thursday, January 16, 2025

Sephora, a distinguished entity within the Selective Distribution business group, is a leading luxury beauty retailer renowned for its innovative approach to beauty retail. As part of a global conglomerate, Sephora offers a dynamic and diverse work environment, fostering creativity and excellence in the luxury sector.

1. Oversee brand love initiatives across all touchpoints to enhance brand awareness and establish Sephora as the premier luxury beauty retailer.
2. Develop and implement paid, owned, and earned media strategies aligned with the annual calendar to attract, engage, and convert target audiences.
3. Manage a budget of MXP$110M, ensuring efficient allocation and maximization of investment with a focus on KPIs such as Return on Advertising Spend (ROAS).
4. Lead the media planning process, tailoring strategies to audience insights and consumer journey touchpoints.
5. Direct the PR team in building brand image, managing communications, and executing influencer marketing strategies.
6. Develop influencer strategies based on consumer preferences, including tier generation and Sephora squad management.
7. Establish and manage influencer marketing strategies, including media crisis management through appropriate escalation procedures.
8. Guide the social media team in growing followers and engagement across all channels, ensuring content is relevant and aligned with the annual calendar.

1. Proven experience as a media leader with a focus on consumer engagement.
2. Demonstrated success in managing paid, owned, and earned media with full funnel implementation.
3. Advanced proficiency in English.

1. Expertise in media management and resource allocation.
2. Strong understanding of KPIs and performance metrics.
3. Leadership in PR and influencer marketing strategies.
4. Proficiency in social media strategy and content generation.

Extensive experience in media leadership and consumer engagement, with a track record of managing comprehensive media strategies and achieving measurable results.

Sephora offers a competitive benefits package, fostering a supportive and innovative work environment.

Sephora prides itself on a vibrant and inclusive culture that encourages creativity, innovation, and collaboration. As a part of a global luxury conglomerate, employees are immersed in a dynamic environment that values diversity and personal growth.