Sephora Head of Media Strategy and Innovation

Neuilly-sur-Seine • France

Wednesday, December 11, 2024

Sephora, a prominent beauty retailer within the esteemed LVMH family, is renowned for its innovative approach to beauty and its commitment to empowering both customers and employees. As a leader in the selective distribution of prestige beauty products, Sephora operates across 34 markets with over 3,000 stores, fostering a vibrant community of 52,000 passionate team members.

1. Contribute to the development of regional annual media guidelines and strategic memos.
2. Define a comprehensive regional media strategy for various campaigns in alignment with the European Media Director.
3. Collaborate with internal stakeholders to ensure 360-degree alignment and consistency.
4. Define relevant KPIs and contribute to media asset prioritization.
5. Participate in audience targeting, segmentation, and brand surveys.
6. Ensure seamless communication and collaboration with all markets for alignment.
7. Consolidate local post-campaign reports to provide regional executive summaries and recommendations.
8. Coordinate full-funnel media orchestration across campaigns during key periods.
9. Encourage media innovation by identifying new trends and implementing innovative initiatives.
10. Develop and share cross-market media best practices and insights.
11. Assess media asset efficiency using defined KPIs and collaborate with advertising teams.

1. Master's degree in marketing or communications.
2. 10-15 years of experience in a media agency or with a beauty distributor/advertiser.
3. Strong understanding of brand desirability and strategic media planning.
4. Knowledge of performance levers such as SEA, Retargeting, and Paid Social.

1. Strong analytical skills with a focus on ROI.
2. Excellent organizational and project management abilities.
3. Autonomous and responsive with the ability to handle contingency situations.
4. Business-oriented mindset with strong customer relations skills.
5. Adaptability to different situations and people.
6. Proficient in oral and written communication.
7. Fluency in English; international experience preferred.
8. Proficiency in Microsoft Excel and PowerPoint.

10-15 years of experience in a media agency or with a beauty distributor/advertiser.

Master's degree in marketing or communications.

Employees will benefit from working with talented teams, personalized career development plans, and a global impact as part of the LVMH family. Sephora offers a supportive and inclusive work environment that celebrates diversity and encourages creativity.

Sephora fosters a dynamic and inclusive culture where differences are celebrated, and creativity is encouraged. As part of the LVMH family, Sephora's global reach and impact are significant, providing employees with opportunities to grow and evolve within a supportive community.