Sephora Head of Loyalty Marketing

Sephora, a leader in the beauty retail industry, is part of the LVMH Moët Hennessy Louis Vuitton conglomerate, renowned for its commitment to luxury and innovation. Operating across Southeast Asia, Australia, New Zealand, and franchise markets such as Indonesia and India, Sephora SEA is expanding rapidly with over 100 stores and a robust omnichannel presence. The brand is celebrated for its inclusivity, diversity, and empowering work environment, making it a distinguished employer in the luxury sector.

1. Lead the loyalty strategy for Southeast Asia, Australia, New Zealand, and franchise markets, ensuring alignment with Sephora’s business goals.
2. Enhance and scale the Beauty Pass program, driving member engagement and retention through innovative benefits and rewards.
3. Plan and execute impactful online and in-store loyalty campaigns, balancing member satisfaction with business objectives.
4. Collaborate with local marketing teams and cross-functional partners to deliver a cohesive loyalty experience across all channels.
5. Utilize data insights to track program performance and optimize for customer lifetime value.
6. Mentor and guide team members to foster growth and excellence.

1. Minimum of 8-10 years' experience in leading loyalty, CRM, or customer engagement programs, preferably in retail, beauty, or lifestyle sectors.
2. Proven ability to design and execute regional loyalty strategies that integrate customer experience, data insights, and business performance.
3. Strong understanding of CRM systems, loyalty management platforms, and omnichannel customer journeys.

1. Exceptional stakeholder management and influence across diverse markets and teams.
2. Creative and strategic thinking with a passion for customer loyalty.
3. Proficiency in data analysis and campaign measurement.

Minimum 10 years of experience in loyalty, CRM, or customer engagement programs, ideally within retail, beauty, or lifestyle sectors.

Sephora offers a community where authenticity is embraced, and diversity fuels collective spirit. The culture emphasizes empowerment, learning, and growth, providing tools and opportunities for innovation and leadership. Employees find fulfillment in their work, contributing to a world of inspiration and inclusion.

Sephora fosters a culture of empowerment, learning, and growth, where authenticity and diversity are celebrated. The company is committed to creating an inclusive environment, championing a world of inspiration where everyone can celebrate their beauty. As an equal opportunity employer, Sephora values the unique contributions of each individual.