Sephora E-Commerce Content and Activation Specialist

Sephora, a distinguished member of the LVMH conglomerate, stands as a beacon of innovation in the luxury beauty sector. Since its inception in 1969 in Limoges, France, and subsequent integration into LVMH in 1997, Sephora has continually redefined prestige beauty. With a global presence spanning 35 countries and a workforce of 56,000, Sephora fosters a vibrant community of beauty enthusiasts, offering an unparalleled selection of nearly 500 brands alongside its own Sephora Collection.

1. Manage and coordinate the activation plan for the e-commerce site and app.
2. Receive and process information from central teams.
3. Define activation strategies in collaboration with the animation coordinator.
4. Create and review creative briefs for site and app animations.
5. Ensure internal validation for web animation development.
6. Implement e-merchandising strategies for assigned product categories.
7. Launch commercial animations on Sephora.fr and the Sephora App.
8. Recommend new content and features to enhance customer experience.
9. Coordinate with central teams to set up event landing pages.
10. Create dedicated landing pages with product selections in collaboration with offer and e-merch teams.
11. Contribute assets to back-office tools such as DCM and SFCC.
12. Highlight products through search, recommendations, and promotions.
13. Update navigation menus regularly.
14. Conduct daily testing of current and upcoming site and app animations.
15. Develop GWP and Try & Buy initiatives for assigned categories.
16. Configure and test promotions for site and app.
17. Monitor KPIs and performance metrics for assigned categories.
18. Analyze commercial animations and key events.
19. Communicate effectively with operations, logistics, marketing, CRM, and offer teams regarding activations and stock.
20. Identify and resolve issues with IT and EME experts.
21. Stay informed on e-commerce trends.

1. Bachelor's degree or higher, preferably in Business or a related field.
2. 2-3 years of experience in e-merchandising or a similar role.
3. Strong analytical skills with a data-driven approach.
4. Ability to adapt to changes and manage unforeseen challenges.
5. Excellent communication and teamwork abilities.

1. Proficiency in Excel and CMS.
2. Experience with Page Designer, SFCC (Demandware), and Content Square.
3. Fluency in English, both spoken and written.

2-3 years of experience in e-merchandising or a similar role.

Bachelor's degree or higher, preferably in Business or a related field.

Sephora offers a dynamic work environment that values authenticity and diversity, fostering personal development and leadership. Employees have access to resources and opportunities for learning, innovation, and career growth.

Sephora champions a culture of diversity and inclusion, encouraging employees to celebrate their individuality while contributing to a collaborative team environment. The company is committed to creating meaningful experiences and inspiring the beauty industry.