Sephora Director of Mobile Messaging

San Francisco • USA

Tuesday, June 17, 2025

Sephora, a distinguished member of the LVMH family, stands as a beacon of innovation in the beauty retail sector. With a global presence spanning 35 markets and over 3,000 stores, Sephora is committed to redefining beauty standards and empowering individuals to express their unique identities. As an employer, Sephora fosters a culture of inclusivity and creativity, encouraging employees to explore new horizons and contribute to the company's dynamic growth.

1. Develop and execute the strategy and vision for mobile messaging across all channels, including app push notifications and SMS.
2. Lead a team of approximately 7 employees, focusing on coaching, development, and retention of high-performing talent.
3. Drive mobile messaging performance, including lead forecasting and planning to meet sales goals.
4. Ensure seamless client experiences and alignment with Sephora's revenue objectives through strategic calendar planning.
5. Collaborate with cross-functional teams, including Tech, Merchants, Promo, Loyalty, CRM, and Analytics, to ensure effective performance management.
6. Interpret campaign, channel, and client data to inform planning and personalization strategies.
7. Execute end-to-end mobile messaging campaigns, ensuring flawless execution from setup to deployment.
8. Stay abreast of industry trends and innovations in mobile messaging.
9. Support strategic initiatives such as budgeting processes and special projects.

1. 10+ years of digital marketing experience with a focus on mobile marketing and channel revenue.
2. 6+ years of expertise in the mobile landscape, including segmentation, personalization, and emerging technologies.
3. Proven track record of managing and developing high-performing teams.
4. Strategic thinker with strong analytical and problem-solving skills.
5. Experience with multi-channel engagement and mobile marketing platforms (e.g., Braze, Airship).

1. Exceptional communication and collaboration skills.
2. Proficiency in Microsoft applications (Excel, Word, PowerPoint), Smartsheets, and Adobe Analytics.
3. Ability to lead through change and embrace new technologies.
4. Strong stakeholder management skills.

A minimum of 10 years in digital marketing with a proven focus on mobile marketing strategies and team leadership.

Bachelor's degree in Marketing, Business, or a related field.

The annual base salary range for this position is $174,675.00 - $195,225.00, with eligibility for bonuses.

Sephora offers a comprehensive benefits package, including health, dental, and vision plans, a 401(k) plan, various paid time off programs, employee discounts, life and disability insurance, flexible spending accounts, and an employee referral bonus program.

Sephora's workplace culture is characterized by a commitment to innovation, inclusivity, and personal growth. As part of the LVMH family, Sephora encourages its employees to unleash their creativity and pursue continuous learning. The company values diversity and is dedicated to providing a supportive environment where all team members can thrive.