Sephora Digital PR & Influencer Assistant

Milan • Italy

Thursday, March 27, 2025

Sephora, a premier beauty retailer, is part of the LVMH Group, a global leader in luxury goods. Known for its innovative approach to beauty and retail, Sephora offers a dynamic work environment where creativity and diversity are celebrated. Employees are empowered to make a difference and contribute to the brand's ongoing success.

1. Support the development and management of digital strategies for influencer content distribution.
2. Assist in the collaboration process with influencers, including scouting, selection, briefing, execution, follow-up, and results analysis.
3. Manage the seeding calendar, ensuring proper execution and monitoring in collaboration with the Digital PR & Influencer Marketing agency.
4. Handle back-office operations related to seeding and gifting activities.
5. Monitor new trends, potential influencers, and social platforms to create innovative influencer plans.
6. Participate and support the organization of PR activities such as masterclasses, in-store activities, press days, and brand meetings.
7. Prepare monthly reports on influencer marketing and Digital PR activities.
8. Monitor influencer marketing and Digital PR tools to implement campaigns and check results.
9. Analyze KPIs and social media insights for influencer marketing and digital PR activities.

1. 2+ years of experience as a Digital PR & Influencer Assistant or similar role.

1. Strong organizational skills with a focus on meeting deadlines.
2. Excellent communication and relationship-building skills.
3. Experience in supporting and monitoring influencer marketing campaigns and Digital PR activities.
4. Team-oriented attitude.
5. Fluency in spoken and written English.

A minimum of 2 years in a similar role within digital PR and influencer marketing.

Competitive welfare offers, free beauty product gifts, and access to discounts on Sephora and LVMH products.

Sephora fosters a culture of empowerment, learning, and growth, where authenticity and diversity are embraced. The modern work environment in Milan includes break and relax areas, and employees enjoy activities such as team building and annual conventions. The company supports work-life balance with smart working options and flexible hours.