Sephora Digital Analytics Manager

Dubai • UAE

Tuesday, February 18, 2025

Sephora, a distinguished brand within the Selective Distribution business group, is renowned for its commitment to empowering individuals through the transformative power of beauty. As part of the LVMH conglomerate, Sephora offers a dynamic and inclusive work environment where creativity and progress are celebrated. The brand is dedicated to redefining the future of beauty, providing employees with the opportunity to make a significant impact in the industry.

1. Champion the needs of Sephora Middle East customers and local business stakeholders, ensuring local requirements are prioritized.
2. Design, develop, and support the web analytics instrumentation architecture, owning all Google Analytics and Tag Manager processes.
3. Implement and manage tag management and web analytics strategies aligned with business goals.
4. Oversee third-party tags, manage existing pixels, implement new pixels, and troubleshoot tagging issues.
5. Ensure the integrity and accuracy of the tagging environment through continuous monitoring.
6. Develop custom analytics JavaScript for events and triggers in Tag Manager.
7. Evaluate and revise the analytics environment to improve stability, flexibility, and scalability.
8. Create and manage tracking plans to capture customer behavior in Google Analytics 4 for web and app.
9. Perform regular audits to ensure data quality and completeness.
10. Provide insights and recommendations to enhance website performance and user experience.
11. Create custom reports and dashboards using tools like Google Analytics 4, Looker Studio, and Power BI.
12. Collaborate with cross-functional teams to identify optimization and growth opportunities.
13. Stay updated with industry trends and best practices in web analytics and digital marketing.
14. Set up Conversion API tracking for platforms like Facebook, Snapchat, and TikTok.
15. Train clients on web analytics tools and data interpretation.
16. Manage project rollouts for new functions and develop solutions for complex tracking requirements.
17. Validate and recommend digital business requirements for analytics tools.
18. Support Business Analysts and Digital Marketing teams with eCommerce dashboards and insights.

1. 5 years of experience in data analysis using web analytics tools.
2. Expertise in tag management systems such as Commander ACT and Google Tag Manager.
3. Experience with Google Analytics (Universal Analytics and GA4).
4. Advanced data querying skills using Big Query.
5. Expertise in data visualization and reporting using Looker Studio and Power BI.
6. Strong knowledge of online marketing channels and channel attribution.
7. Proficiency in Excel and SQL.
8. Understanding of A/B testing methodologies.
9. Experience with heat mapping tools like Content Square.

1. Authentic communication and influencing skills.
2. Ability to thrive in a fast-paced, dynamic environment.
3. Proficiency in web analytics and data analysis.
4. Strong problem-solving and organizational skills.
5. Ability to provide data-driven recommendations.

5 years of experience in data analysis using web analytics tools, with expertise in Google Analytics and tag management systems.

Sephora offers a vibrant and inclusive work environment, opportunities for professional growth, and the chance to be part of a leading global beauty brand.

Sephora fosters a culture of empowerment, creativity, and progress. The brand values uniqueness and encourages employees to explore new ideas and innovations. The work environment is dynamic and fast-paced, driven by a shared passion for redefining the future of beauty.