Sephora CRM Manager

Istanbul • Turkey

Sunday, January 5, 2025

Sephora, a distinguished name in the beauty retail sector, is part of the esteemed LVMH conglomerate, renowned for its luxury goods. Since its inception in Turkey in 2007, Sephora has expanded its footprint to 41 stores across 10 cities, offering a vibrant and dynamic work environment where innovation and creativity are at the forefront.

1. Collaborate with stakeholders to define target customer segments and create personalized marketing campaigns.
2. Plan and manage all CRM activities in alignment with the annual animation plan.
3. Oversee Sephora's loyalty program to enhance customer retention and satisfaction.
4. Develop strategies to attract new members and increase engagement.
5. Generate and share regular campaign reports with relevant departments.
6. Set up strategies for customer recruitment, retention, and co-branding campaigns.
7. Monitor card distribution and recruitment rates, motivating teams to achieve higher rates.
8. Define and measure call center performance criteria.
9. Develop and execute email and direct marketing campaigns for various customer segments.
10. Analyze customer journeys across touchpoints to identify opportunities for improvement.
11. Manage budgeting and monthly follow-up of animation income.

1. University degree in Marketing, Business, Engineering, or a related field.
2. At least 8+ years of proven work experience in CRM.

1. Expertise with analytical CRM systems.
2. Strong communication skills with a customer-oriented attitude.
3. Excellent verbal and written communication skills in English.
4. Strong problem-solving skills with the ability to address complex issues.
5. Demonstrated agility and leadership capabilities.

A minimum of 8 years of proven experience in CRM, with a strong background in analytical CRM systems.

University degree in Marketing, Business, Engineering, or a related field.

Employees will benefit from working with talented leaders and teams, continuous learning and development opportunities, and being part of a globally impactful community within the LVMH family.

Sephora fosters a culture of diversity, inclusion, and belonging, celebrating each individual's uniqueness. As part of the LVMH family, Sephora offers a broad reach and global impact, empowering employees to unleash their creativity and evolve in their careers.