Sephora CRM Manager

Sephora, a leading beauty retailer within the LVMH family, has been active in Turkey since 2007, with 41 stores and an online presence in 10 different cities. Sephora is committed to inspiring customers, empowering teams, and fostering an environment where differences are celebrated.

1. Collaborate with stakeholders to define target customer segments and create personalized marketing campaigns.
2. Implement effective customer lifecycle management programs.
3. Plan and manage all CRM activities according to the yearly animation plan.
4. Manage Sephora's loyalty program to drive customer retention and satisfaction.
5. Develop strategies to attract new members and increase participation.
6. Generate regular reports after each campaign and share with relevant departments.
7. Set up strategies for customer recruitment, retention, and co-branding campaigns.
8. Monitor card distribution and recruitment rates of stores and motivate teams.
9. Define call center performance criteria and measure results routinely.
10. Develop and execute email and direct marketing campaigns.
11. Analyze and map the customer journey to identify opportunities for improvement.
12. Budgeting and monthly follow-up of animation income.

1. University degree in Marketing, Business, Engineering, or a related field.
2. At least 8+ years of proven work experience in CRM.

1. Expertise with analytical CRM systems.
2. Strong communication skills.
3. Customer-oriented attitude.
4. Excellent verbal and communication skills in English.
5. Strong problem-solving skills.
6. Ability to convey a sense of urgency and openness to new ideas.
7. Demonstrate agility and leadership.

At least 8+ years of proven work experience in CRM.

Sephora offers a dynamic work environment with talented leaders and teams, personalized career plans, and opportunities for learning and development.

Sephora fosters a diverse and inclusive culture, celebrating uniqueness and individuality. The company is committed to preventing discrimination and respecting individuality, empowering employees to unleash their creativity.