Sephora CRM Executive

London • UK

Tuesday, June 17, 2025

Sephora, a leading name in the beauty industry, is renowned for its commitment to diversity, inclusivity, and empowerment. As part of the Selective Distribution business group, Sephora operates under the umbrella of a prestigious conglomerate, offering unparalleled opportunities for growth and innovation in the luxury retail sector.

1. Manage the end-to-end delivery of business-as-usual email and app campaigns, including briefing, building, testing, scheduling, and proofing.
2. Partner with internal teams to ensure content and messaging are on-brand, locally relevant, and aligned with trade and marketing calendars.
3. Support the implementation and continuous improvement of lifecycle and automated journeys, using customer data to inform targeting and content.
4. Lead A/B testing initiatives from idea generation through to reporting and insight sharing.
5. Monitor and report on campaign performance, turning data into actionable recommendations.
6. Assist in the development of SMS and emerging channels, contributing to testing and scaling strategies.
7. Evolve segmentation and personalisation strategies to improve targeting and customer experience.
8. Collaborate with external brand partners to enhance CRM personalisation and revenue impact.
9. Support the CRM Manager in optimising loyalty campaigns through performance analysis and journey improvements.
10. Stay updated on CRM trends, platform updates, and best practices to innovate within the channel.

1. Previous hands-on experience in CRM, email, or digital marketing (agency or in-house) for CRM Executive role.
2. Strong interest in CRM and marketing with some exposure to campaigns or tools for Junior CRM Executive role.

1. Familiarity with CRM platforms such as Braze, Ometria, Salesforce, or Klaviyo.
2. Confidence in analysing campaign results and identifying opportunities.
3. Strong attention to detail and a good creative eye.
4. Collaborative approach and strong stakeholder management skills.
5. Adaptable, can-do attitude and willingness to engage proactively.

Previous hands-on experience in CRM, email, or digital marketing is required for the CRM Executive role. A strong interest in CRM and marketing with some exposure to campaigns or tools is expected for the Junior CRM Executive role.

Sephora offers a community where authenticity is embraced, and the strength of differences fuels collective spirit. The culture of empowerment, learning, and growth provides tools, space, and opportunities to learn, innovate, and lead.

Sephora fosters a vibrant culture of empowerment, learning, and growth, where authenticity is celebrated, and diversity fuels collective success. Employees are encouraged to innovate and lead, making a meaningful impact in a dynamic and fast-paced environment.